Vietnam Airlines, the national flag carrier of Vietnam, has partnered with SpaceSpeakers Group for releasing special music video (MV) “Hurry up!” to promote travel and Vietnamese culture.

Vietnam Airlines and SpaceSpeakers Group, a Vietnamese community of producers and artists, created an unprecedented event in the Vietnamese music market by announcing the MV launch on a flight between Ho Chi Minh City and Hanoi, which took off on July 11 with over 300 passengers.

Six special passengers who are Spacespeakers artists, including Tolliver, Sobin, Binz, Rhymestick, Slimvy, and Kien Ung, suddenly appear on the flight.

Passengers take selfies with the trio of Sobin, Binz, and Rhymestick. Photo: Vietnam Airlines

On board, the delighted passengers were able to take selfies with the trio Sobin, Binz, and Rhymestick, as well as with SlimV, Kien Ung, and SpaceSpeakers founder Touliver.

There were many interesting activities organized by Vietnam Airlines and Spacespeakers Group on this special flight. Notably, lucky passengers received a  pair of Vietnam Airlines round-trip tickets.

The melody of the MV “Hurry up!” will be broadcast on more than 400 flights of Vietnam Airlines every day at the time of landing to an audience of more than 100,000 passengers per day.

The music in “Hurry up!” is a huge difference from what the audience used to know about SpaceSpeakers. The five artists created an upbeat and inspiring pop song whose mood perfectly suits the Vietnam Airlines cabin environment.

All five artists gathered for a “music party”, a Vietnam Airlines Airbus A350 in the background. Photo: Vietnam Airlines

More than a theme song for Vietnam Airlines, the “Hurry up!” MV spreads the message of inspiring travel and encouraging people to find new experiences after two years of the Covid-19 pandemic.

Considering all the uncertainties presented by the pandemic, SpaceSpeakers' song motivates people to go on a trip “as soon as possible because maybe the beautiful scenery will be lost or time will not stand there waiting for us.”

All five artists gathered for a “music party” with pilots, flight attendants, technicians, passengers, workers, and children amidst a vibrant atmosphere inside the hanger with a Vietnam Airlines Airbus A350 in the background.

MV “Hurry up!” is the latest project between Vietnam Airlines and SpaceSpeakers Group. Previously, they collaborated in November 2021 for the first-ever press conference inside an aircraft cabin. More projects are expected to be announced in the coming months.

"Hurry up!" is a special milestone that shows the transformation of Vietnam Airlines with the aim of rejuvenating the brand, reaching more customer segments, while preserving traditional cultural values. Meanwhile, the handshake with Vietnam Airlines is a step forward for SpaceSpeakers Group in asserting its position as the leading music group in Vietnam.