Vietnam, Singapore, and Cambodia, which is the chair of ASEAN 2022, will host the ASEAN Online Sale Day 2022 from August 8 -10 to mark the bloc's 55th founding anniversary.

The ASEAN Online Sale Day 2022 will be slated for August 8-10. Photo: onlineasean.com

The event comprises two tiers for domestic and cross-border transactions. Reputable e-commerce businesses and platforms in the ten ASEAN countries will launch a series of special discount shopping programs for consumers in that country. Enterprises will coordinate with each other to implement a cross-border online shopping program among the ASEAN countries.

Through the ASEAN Online Sale Day, ASEAN members hope to encourage and promote e-commerce and cross-border e-commerce throughout ASEAN, contributing to the implementation of the ASEAN Agreement on e-commerce as well as bringing a safe, healthy, and practical online shopping environment for shoppers on e-commerce platforms.

In the context of post-pandemic economic recovery and participation in new-generation free trade agreements, the ASEAN Online Sale Day 2022 will be an important step for the bloc to show solidarity and promote its potential for e-commerce and online transactions, access favorable policies, improve the value of products and services of enterprises.

As chair of ASEAN in 2020, Vietnam initiated the organization of the event annually on August 8. In 2021, the ASEAN Online Sale Day was hosted by Brunei, which was then chair of ASEAN, Singapore, and Vietnam.