Hanoi Sales Promotion 2022 is underway until July 12, attracting local consumers to visit and shop key industrial products from 100 participants. 

Delegates attend a booth at the fair. Photo: Congthuong

The fair is part of a series of the city’s Concentrated Promotion Program with the aim of stimulating domestic demand, recovering production and business, thus contributing to municipal socio-economic development in post-pandemic, according to Tran Thi Phuong Lan, Acting Director of the Hanoi Department of Industry and Trade. 

The event drew the participation of more than 100 companies that offer handicrafts and industrial products under the One Commune One Product (OCOP) program, food, telecommunications, information technology, education and training. Some displays essential goods and local specialties. Exhibitors include Hanosimex, Garco 10, Dvmotor, Winmart, Central Retail, Kangaroo, Ba Vi Milk JSC, and others offering discounts from 30% to 100%.

Within the framework of the city's Concentration Promotion Program, the municipal Department of Industry and Trade will continue to host many fairs and exhibitions to boost domestic consumption, such as the 2022 Cashless event in July and the Hanoi MidNight Sale 2022 in November, and another Hanoi Promotion Month 2022 in November and December. 

More than 5,000 firms working in food sector, home appliances, apparel, electronics, banking, and real estate have registered to join the program. The total promotional value was estimated at more than VND8 trillion (US$342.4 million). 

A Concentrated Promotion Program 2022 was already hosted in Hanoi last  April.