The 2024 Hanoi Tourism Gift Festival, themed “Hanoian Noshes,” concluded on August 25 at the Tran Nhan Tong pedestrian zone in Hai Ba Trung District. The three-day festival showcased Hanoi’s rich culinary heritage with a delightful array of local specialties.

Director of the Hanoi Department of Tourism Dang Huong Giang gave a speech at the closing ceremony of 2024 Hanoi Tourism Gift Festival. Photo courtesy of Hanoi Department of Tourism

According to the Organizing Committee, the 2024 Hanoi Tourism Gift Festival attracted over 20,000 visitors, underscoring the strong allure of Hanoi’s culture and cuisine.

At the festival’s closing ceremony, Dang Huong Giang, Director of the Hanoi Department of Tourism, praised the event for successfully promoting the city's culinary reputation. This year’s festival notably contributed to Hanoi being named TripAdvisor's “Best Food Destination for 2024.”

The festival featured nearly 80 booths, each serving as a vibrant showcase of Hanoi’s cultural and culinary heritage. Attendees enjoyed a rich array of specialties, including pho bo (beef noodle soup), banh cuon (steamed rice crepes), banh com (young sticky rice cakes), and Tay Ho lotus tea, providing a tantalizing glimpse into the capital’s diverse food scene.

Representatives of Hanoi Department of Tourism visited a booth at the festival

The festival dazzled visitors with chic items from renowned craft villages, featuring Bat Trang ceramics, Van Phuc silk, and Phu Vinh bamboo and rattan. These artisanal treasures captivated attendees throughout the event.

Beyond the diverse food stalls and handcrafted products, the festival offered a lively mix of interactive activities. Highlights included street circus performances, culinary workshops, folk painting classes, and ethnic music shows, all adding to the vibrant atmosphere.

According to the organizers, the festival aimed to present Hanoi as a dynamic and modern city while celebrating its rich cultural heritage. Dang Huong Giang also announced that the Hanoi Tourism Department plans to launch more innovative promotional activities in the future to attract tourists to the city year-round.

The fashion show at the closing ceremony of the 2024 Hanoi Tourism Gift Festival