Within the Hanoi Promotion Month 2020, more than 1,000 vendors and 50 sale outlets in the city will join a series of promotion activities until early December to stimulate domestic demand.

The traditional “Tourism Promotion Day" program will be held within the Promotion Month.

According to Vice Chairman of the Hanoi City People's Committee Le Hong Son, Hanoi Promotion Month is an annual event launched by the municipal People's Committee and jointly rolled out by the Hanoi Promotion Agency, and the Department of Industry and Trade every November.

This year, in order to continue supporting and removing difficulties for businesses and improving domestic consumption, Hanoi Promotion Month 2020 focuses on strengthening and developing e-commerce channels; applying technology towards a smart consumer market; enhancing cashless payments through companies' online sales channels and promoting the nighttime economy with the "Midnight Crazy sale" program.

With the theme "Focused promotions - stimulating consumption", this year's program includes the "Cashless Day" which ran from October 30 to November 1, with 20 e-commerce and payments business booths in the banking industry that introduced and promoted cashless payments technologies and provide customers with experiences with cashless payment platforms.

In the framework of the Promotion Month, the traditional “Tourism Promotion Day" program themed "Discover the beauty of Vietnam" will be held with 60 booths from tour operators around Hanoi.

The program features a series of events  during November such as "Golden Day Promotion" from November 14 to 15; "Hanoi Mid-night Sale" with special discounts from 8:00pm at supermarkets and major trade centers; "Promotional Gold Fair" from December 3 to 7 at Times City  with 125 booths; "Friday online shopping day" in the first week of December on the portals thangkhuyenmaihanoi.vn and onlinefriday.vn.

The promotion month program is expected to improve the connection between companies and customers, motivating companies to promote Vietnamese brands, stimulating purchases, and helping to meet the target of total level goods circulation and service revenue of Hanoi in the last months of the year.