The handicrafts on display at the Hanoi Tourism Gift Festival 2023. Photos: Hoai Nam/The Hanoi Times

Under the captivating theme "Hanoi Gifts," this three-day extravaganza promises an immersive experience into the heart of Vietnamese culture. Visitors, both local and international, will have the opportunity to discover an array of unique Vietnamese-branded souvenirs in thoughtfully-curated spaces.

The festival will also offer a delectable journey through Hanoi’s rich culinary landscape, featuring not only traditional dishes from the city's storied history but also guided food tours and live cooking demonstrations that highlight the artistry of local cuisine. Whether the visitor is a food enthusiast or a culture seeker, "Hanoi Gifts" is set to be a feast for the senses and a celebration of the vibrant heritage of the thousand-year-old capital.

This year's festival will help tourists experience not only food or drink but also the local community's cultural identity and life and explore Hanoi's cultural history behind each gift.

The Hanoi Tourism Gift Festival 2024 is also expected to help preserve the unique values of local cultural heritage and traditional handicrafts in tourism development, display exquisite tourism souvenirs, introduce tours, offer tour vouchers, and launch promotional programs by local travel agencies.

There will be a space for village handicraft products, a festival drum performance, gong performances by Muong ethnic people from Thach That rural district, as well as street circus, hip-hop and flash mob dances.

The Hanoi Gifts Festival 2023 attracts the attention of foreign tourists.

The annual festival aims to stimulate tourism, promote the capital's image as an attractive and safe destination, offer opportunities for artisans and handicraft workshops to showcase their creativity and contribute to local economic development.

In addition, festival visitors will be able to take photos at themed landscape sites set up to promote Hanoi's traditional trade villages. As Hanoi is home to 59% of the nation's artisan villages, the city is trying to take full advantage of these villages for its own development.

Vivid illustrations for artistic performances depicting the life and culture of Hanoi's traditional craft villages from ancient times to the present day will be displayed. Located in the heart of the Red River Delta, Hanoi is home to 1,350 craft villages, many of which have a history of hundreds to thousands of years of development, such as Bat Trang pottery, Van Phuc silk, Duyen Thai lacquer, Da Sy forging, Ngu Xa bronze casting, Phu Vinh bamboo and rattan, Chuong hat village, and others.

The festival also contributes to building the image of Hanoi tourism as a ‘Safe - Friendly - Qualified - Attractive’ destination that meets development requirements, thus contributing to the overall tourism development in the whole country.

Tour operators and airlines are expected to provide information on their special tours and attractive discount programs during the event.

Last year's edition of the Hanoi Tourism Gift Festival attracted over 20,000 visitors.