Viettel remains Vietnam’s most valuable brand in 2019
The telco holds the first position for consecutive years.
Military-run Viettel Military Industry and Telecom Group (Viettel) continues to be the most valuable brand in Vietnam in 2019 in a ranking conducted by London-based Brand Finance.
Samir Dixit, managing director of Brand Finance Asia-Pacific and an executive of Viettel at the announcement ceremony. Photo: Thanhtra
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The company takes the lead with US$4.32 billion, an increase of 20% on year in enterprise value, Managing Director at Brand Finance Asia-Pacific Samir Dixit said in the release of Brand Finance Vietnam Ranking 2019 held in Hanoi earlier this week.
In terms of brand value, Viettel is Vietnam’s only company and among eight firms in Southeast Asia entering the world’s top 500 valuable brands announced by Brand Finance.
Viettel’s brand value was partly contributed by the strong growth in its 10 overseas markets and its diversified operations in telecommunications, hi-tech military industry, and cybersecurity.
In 2019, Viettel focuses on digitalization which contributes to the digital economy.
Accordingly, the group has opened a Smart Monitoring Center in the central province of Thua Thien-Hue which won the Most Innovative Smart Cities category at Telecom Asia Awards 2019.
In September, Viettel officially put the 5G network on a trial operation in Vietnam’s southern metropolis of Ho Chi Minh City.
The move will enable Viettel to build the 5G network soon after the company installed the first 5G station in Hanoi early this year and made the first 5G phone call in May.
Viettel became the firm in Vietnam to receive permission to pilot 5G services in January, followed by MobiFone.
Viettel has also supplied 5G networks in Cambodia (in July 2019) and Myanmar (in August 2019).
Brand Finance Vietnam Ranking is a brand valuation methodology conducted basing on the internationally recognized standards in ISO 10668.
Samir Dixit said that a strong brand aims to attract customers, build loyalty, motivate staff, and make money.
Indeed, huge investments are made in the design, launch and ongoing promotion of brands, he noted.
The annual ranking, which turns to the fifth this year, aims to make Vietnamese brands more recognizable and promote businesses’ healthy performance and fair competition in the market, Samir Dixit told Hanoitimes. However, Vietnamese firms have not paid enough attention to building and developing their brands, he added.
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