Female Japanese tourists learn to grow trees during a charity tour in Can Gio District, Ho Chi Minh City.

Nguyen Thi Thanh Huong, deputy general director of the Vietnam National Administration of Tourism, said the administration, local enterprises, and tourism promotion agencies have just organized tourism promotion programs in Kanagawa, Tokyo, Sendai and Nagoya cities of Japan. At these events, Japanese travel companies showed strong interest in Vietnam’s tourism and discussed tourist exchange and service improvement with Vietnamese partners.
Japanese firms recommended Vietnam to improve quality of tour guides, and tourism products and services, and ensure food and public hygiene, Huong told the Daily.
Japan is currently the third largest visitor-generating market for Vietnam’s tourism after China and South Korea. Nearly 600,000 Japan tourists visited Vietnam this year to date, up 7.8 percent year-on-year. The number is expected to increase to 810,000 - 820,000 at the end of this year. The Japanese market may not grow as strongly as China and South Korea but will have a steady growth in the coming time, so the target is achievable, Huong added.
After the trip, local travel companies said potential products include sea tourism, MICE (meetings, incentives, conferences, and exhibitions) and golf tourism. Danang is the most attractive destination for Japanese guests.
At present, domestic air carriers have plans to increase regular flight frequencies and launch new chartered flights between the two countries. Tickets for low-cost flights from Danang and Hanoi cities of Vietnam to Japan launched early last month have been nearly sold out.
According to data of the Vietnam National Administration of Tourism, Vietnam welcomed nearly 976,000 international arrivals last month, growing 18.6 percent against the year-ago period.
In January-September, foreign arrivals rose 28.4 percent to 9.4 million. China remained Vietnam’s largest market with more than 2.9 million tourists, up 47.7 percent year-on-year, followed by South Korea with 1.7 million guests and Russia with over 420,000 arrivals, increasing 51.2 percent and 40.6 percent respectively.