Nearly 50% of Vietnamese customers give priority to purchasing products from socially responsible companies, significantly higher than the global average of 33%.

The figures were resulted in a survey jointly conducted by research firm GlobeScan and payment services provider Visa, with the participation of more than 27,000 customers from 27 markets worldwide expressing their view on sustainable and healthy lifestyles.

Customers buying meats at Co.opmart Ha Dong. Photo: Hoai Nam

Meanwhile, 82% of Vietnamese respondents said they are actively searching for information regarding a healthy lifestyle, higher than the global average of 56%. Local customers also expressed high interests in environmentally-friendly lifestyles with 81% revealing they had searched for information related to such topic against a global average of 47%.

The survey noted Vietnamese customers have been more active in shifting towards a more healthy and sustainable lifestyles, with 90% said they have changed their lifestyles for the better from last year.

With a more positive lifestyle, 87% said they have become healthier and 84% are trying to help those around them to do the same.

Director of Visa in Vietnam and Laos Dang Tuyen Dung said there have been significant changes in the lifestyles of Vietnamese towards greater sustainability and healthier, adding this is an encouraging trend.

“Vietnamese customers are willing to improve their lives and help others for the better,” stated Dung.

However, Dung stressed there remains a long way to turn such desire into reality, while the process of changing lifestyle to become environmentally-friendly is facing similar difficulties.

“This requires substantial measures from the society with active participation of the government, business community, non-governmental organizations and scientists to address social and environmental issues,” she stressed.