Thailand, in its latest development strategy, would invite Vietnamese businesses to participate in world-class tourism events and exhibitions to boost economic recovery and promote bilateral cooperation and business opportunities.

TCEB's Vice Chairman Puripan Bunnag addresses the press briefing. Photo: Khac Kien/The Hanoi Times

Thailand Convention and Exhibition Bureau (TCEB) Vice Chairman Puripan Bunnag announced the move at a press briefing on August 17.

TCEB aims to encourage the participation of Vietnamese business representatives in trade exhibitions held in Thailand, facilitating them to gain valuable industry insights and exposure to a spectrum of technologies poised to catalyze industrial advancement and innovation in Vietnam, Bunnag said.

According to Bunnag, Thailand will host about 50-60 specialized exhibitions and fairs in various fields for the rest of the year, providing a golden opportunity for Vietnamese enterprises to forge partnerships and carry out promotional and trade promotion efforts.

Moreover, Vietnam is among the top five nations  sending tourists to Thailand in 2022. Aside from the benefits of participating in Thailand's exhibitions, individuals on business trips to Thailand have the prospect of immersing themselves in Thai culture, scenery and warm hospitality, he noted.

"Thailand's MICE [meetings, incentives, conferences, exhibitions] sector generates an estimated US$2.83 billion in annual revenue. Since the beginning of 2023, TCEB has extended its support to more than 45 international exhibitions. TCEB believes that exhibitions play a key role in imparting technical knowledge and guiding innovation," Bunnag emphasized.