Vietnam’s handicraft products, traditional craft villages and products classified the One Commune One Product (OCOP) program attracted a large number of international visitors at the Florence International Crafts Fair (MIDA) 2023 held from April 25 to May 1, which gathered 840 exhibitors from more than 50 countries and territories.

Foreign visitors attend the Vietnamese booth in the MIDA 2023 in Italy. Photos: Agritrade

The Vietnam Pavilion, hosted by the Ministry of Agriculture and Rural Development, showcases many high-quality embroidered and woven silk products from Nam Cao Tussore Co-operative, decorative sailboat models from Thien Huong Trading-Manufacturing Co, Ltd, wood products and horn art from Minh Giang CRAFT Vietnam, and horn items from Tu Duy Handicraft Co, Ltd.

The booth area also features ceramic products, tanning, and four-to-five-star OCOP products such as tea, coffee, maca, and cacao.

Visitors to the fair can experience weaving demonstrations of Vietnamese artisans and sophisticated handicraft products, and many of them are interested in horn and silk handicrafts.

On April 26, the Ministry of Agriculture and Rural Development organized a forum on "Connecting consumption of Vietnamese handicraft products to the European market" to introduce Vietnamese handicraft products and learn about the needs of the European handicraft market as well as the experience of leather handicraft production in Florence, Italy through field trips.

Through the forum, Vietnamese enterprises have the opportunity to learn and seek new customers and export contracts, develop distribution channels, and expand market share in the potential Northwest European market.

Vietnam hosts a forum called "Connecting Vietnamese handicraft consumption to the European market" within the fair.