“The Essence of Vietnam” - new brand for central coastal tourism
Three central coastal localities, Thua Thien-Hue, Quang Nam and Da Nang recently signed an agreement on a new shared destination “The Essence of Vietnam”.
Leaders of the three Departments of Culture, Sports and Tourism have signed an agreement on the shared brand, witnessed by a representative of the EU-funded Environmentally and Socially Responsible Tourism Capacity Development Programme (EU-ESRT).
“The Essence of Vietnam” will be the common tourism brand of three these central coastal localities.
The brand name, proposed by experts from the EU-ESRT, shows the convergence of special tourism products in the central region.
It is also in line with Vietnam’s national tourism brand name “Vietnam-Timeless Charm”.
The EU-ESRT will continue collaborating with working groups from the three provinces to complete the brand’s logo and slogan, advise on marketing and help complete a website promoting the three localities.
According to the EU-ESRT, the “The Essence of Vietnam” should be used to attract international visitors, with long-term marketing strategies necessary to promote the brand to potential markets.
The EU-ESRT is the largest-ever technical tourism programme in Vietnam sponsored by the EU with the goal of mainstreaming responsible tourism principles into Vietnam’s tourism sector to enhance competitiveness.
The 11 million EUR project was initially deployed from 2011-2015 and was expanded to November 2016, focused on policy support and institutional strengthening, product competitiveness, public-private-partnerships and vocational training.
Besides the Hue Imperial Citadel - World Heritage Site, Thua Thien–Hue province draws visitors to its famous destinations such as Lang Co Bay, rated among the world’s 30 most beautiful bays, and Tam Giang Lagoon, the largest in Southeast Asia.
Quang Nam province is home to three world renown attractions – the UNESCO-recognised World Cultural Heritage Sites Hoi An Ancient Town and My Son Sanctuary, and the Cu Lao Cham - a World Biosphere Reserve.
Da Nang city, one of Vietnam's popular tourist destinations, owns some beautiful beaches such as the Ngu Hanh Son (Marble Mountains), Bana Mountain resort, and Champa museum.
“The Essence of Vietnam” will be the common tourism brand of three these central coastal localities.
The brand name, proposed by experts from the EU-ESRT, shows the convergence of special tourism products in the central region.
It is also in line with Vietnam’s national tourism brand name “Vietnam-Timeless Charm”.
The EU-ESRT will continue collaborating with working groups from the three provinces to complete the brand’s logo and slogan, advise on marketing and help complete a website promoting the three localities.
According to the EU-ESRT, the “The Essence of Vietnam” should be used to attract international visitors, with long-term marketing strategies necessary to promote the brand to potential markets.
The EU-ESRT is the largest-ever technical tourism programme in Vietnam sponsored by the EU with the goal of mainstreaming responsible tourism principles into Vietnam’s tourism sector to enhance competitiveness.
At Hue Imperial Citadel in Thua Thien - Hue province.
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Besides the Hue Imperial Citadel - World Heritage Site, Thua Thien–Hue province draws visitors to its famous destinations such as Lang Co Bay, rated among the world’s 30 most beautiful bays, and Tam Giang Lagoon, the largest in Southeast Asia.
Quang Nam province is home to three world renown attractions – the UNESCO-recognised World Cultural Heritage Sites Hoi An Ancient Town and My Son Sanctuary, and the Cu Lao Cham - a World Biosphere Reserve.
Da Nang city, one of Vietnam's popular tourist destinations, owns some beautiful beaches such as the Ngu Hanh Son (Marble Mountains), Bana Mountain resort, and Champa museum.
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