At a hundred booths at the Mid-Autumn Festival and Local Culture Trade and Tourism Fair, Hanoi artisans showcased their mooncake masterpieces to locals and visitors, creating a festive atmosphere.

A booth at the event showcases mooncakes. Photo: Hoai Nam/ The Hanoi Times

Organized by the Hanoi Promotion Agency (HPA) in cooperation with the Tay Ho District People's Committee, the event will run through September 17 on Trinh Cong Son pedestrian street.

The event involved 40 companies from 23 provinces and cities, showcasing a wide range of agricultural products, food, textiles, handicrafts and household goods.

At the ceremony, Nguyen Dinh Khuyen, Chairman of the Tay Ho District People's Committee, said that the festival aims to preserve and promote traditional cultural values while providing children with a joyful and enriching space to celebrate the Mid-Autumn Festival.

"This initiative not only helps market local delicacies, but also enhances Tay Ho District's appeal to tourists," he emphasized.

According to HPA Director Nguyen Anh Duong, the festival will help the northern provinces recover from the aftermath of Typhoon Yagi, which severely affected production and livelihoods. The local business community, especially small-scale producers in the hardest-hit areas, have faced daunting challenges.

In this context, there is an urgent need for support programs that can help overcome these obstacles and stimulate economic recovery, Duong said.

"The partnership between the HPA and the Tay Ho District People's Committee in organizing this event provides an opportunity for businesses to showcase their local products, rekindle consumer interest, and stimulate economic activity after the storm's devastation," he emphasized.

At the ceremony, the Tay Ho District People's Committee also presented gifts to 40 underprivileged children in recognition of their outstanding achievements during the past school year.