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Home / SCIENCE & TECH
Samsung opens first showcase experience center in Vietnam
Ngoc Mai 11:30, 2019/03/19
This is the third such Samsung center in the world, following those in New York and Frankfurt.
Samsung on March 15 opened the Samsung Showcase, an immersive technology experience center, in Ho Chi Minh City, local media reported.
 
Illustrative photo.
The location where the center is located.
This is the third such Samsung center in the world, following those in New York and Frankfurt, the only place where customers can experience all products within the Samsung ecosystem.

Spread across 1,010 square meters, the two-story center in the heart of Ho Chi Minh City comprises of four zones. 

Each zone offers visitors the opportunity to discover the latest groundbreaking technologies and products by Samsung. From mobile devices and home appliances, to virtual reality entertainment.
 
Illustrative photo.
Illustrative photo.
Kyung Wook Suh, president of Samsung Vina Electronics, said he hopes this experience center to become the new technological destination for millennials in the city. The center would fully encompass passion points such as art, entertainment, sports, health and cuisine, which are brought to life by the latest and most advanced technology products and services offered by Samsung.

Ten years on since Samsung’s first factory in Vietnam came into operation in 2008, Samsung has increased its investment capital in Vietnam from US$670 million to over US$17.3 billion, a 26-fold increase.

During the period, the South Korean tech-giant has exceeded the 1-billion mark of its made-in-Vietnam products, including smartphones, phones, tablets, and smart devices. 

According to Samsung's statistics, around 50% of Samsung's smartphones and tablets are produced in Vietnam and exported to 128 countries and territories, including the US, Europe, Russia and Southeast Asia. 

In 2018, Samsung Vietnam’s exports are estimated to top US$60 billion, up 12% year-on-year and accounting for 25% of Vietnam’s total export turnover. 

Lee Jae Yong, Samsung’s vice chairman, in his visit to Vietnam in October said the group considered Vietnam its largest production hub worldwide.
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