Hanoi will promote the sale of Vietnamese goods in trade centers, traditional markets and supermarkets abroad, especially the living areas of overseas Vietnamese people, according to the municipal People’s Committee.

Under the Plan No. 11 issued recently by Deputy Chairman of Hanoi People’s Committee Nguyen Manh Quyen, trade promotion activities will be strengthened with the participation of Vietnamese businesses at home and abroad.

A corner of Sapa trade center in Czech Republic. Photo: nld.com.vn

“Overseas Vietnamese people are expected to develop distribution channels abroad as well as increasing the purchase of Made-in-Vietnam products this year,” Quyen noted.

The plan aims to promote the implementation of the “Vietnamese people prioritize using Vietnamese goods” campaign in the Vietnamese community abroad through various forms, in which communications activities among overseas Vietnamese community and international friends will be enhanced. 

Vietnamese producers are required to apply high technology and organic agriculture, ensuring food quality and safety and meeting export standards.

The city’s relevant departments and branches will have to build a database of Hanoi enterprises that are eligible to export to each market.

More than 5.3 million Vietnamese are currently living in 130 countries and territories. The overseas Vietnamese business community includes at least 6,000 entrepreneurs having connection with Vietnam in terms of technology and business fields.

About one-fifth of all Vietnamese living in Europe constitute the potential consumer market. “Many businessmen have participated in selling Vietnamese products as well as developing distribution channel abroad,” Ambassador Luong Thanh Nghi, Deputy Chairman of the State Committee for Overseas Vietnamese (Ministry of Foreign Affairs) told a recent meeting in Ho Chi Minh City (HCMC). 

He highly spoke of great contributions of the Vietnamese community abroad in the promotion of Vietnamese goods and brands.

Last year, the HCMC also issued the same plan for the 2020-2024 period.