Internet marketing is vitally important to the success of a business and it should align itself with the way customers make purchasing decisions and connect with them through personalised communication via the internet, say representatives from Asia Plus.
Given the fact that Vietnamese spend nearly triple the time on Facebook than Japanese, they believe their advanced software packages including Tascade - an online information network for businesses and Q and Me – an online marketing research service are the ideal marketing tools for the country’s businesses.
“Through the advanced solutions, Q & Me and Tascade, Asia Plus wants to assist Vietnam develop a strong internet marketing, facilitating businesses connectivity with target customers,” said Asia Plus CEO Kengo Kurokawa
Vietnam has become a highly attractive market in Asia with a huge influx of foreign investment flooding the country over recent years and there is a particularly high proportion of Japanese investment in the country.
However, according to Japanese managers, companies are experiencing difficulties in expanding operations in all Southeast Asian nations, including Vietnam. They are specifically concerned with the lack of sophistication in marketing campaigns and comprehensive marketing strategies incorporating state-of-the-art marketing tools.
Solutions for online marketing business
Businesses often encounter difficulties in implementing effective marketing strategies, said CEO at Asia Plus (Japan) Kengo Kurokawa. His company operates in the field of business information networks and he is always searching for innovative solutions for businesses which want to expand their operations in Vietnam.
He added Asia Plus is very impressed with Vietnamese people’s “connectivity”, whether it is through the use of social media or mobile phones.
According to market research company GfK, in the first two quarters of the year, the number of smart phones selling in Vietnam has been staggering, equivalent to 59%, making Vietnam one of the leading nations with highest turnover of smart phones.
