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More than 23 million visitors to Hanoi this year
Ha Phuong 16:22, 2017/12/08
Hanoi’s Department of Tourism estimated that by the end of 2017, the capital city will have welcomed more than 23.8 million visitors for earnings of roughly 71 trillion VND (3.1 billion USD), an increase of 15 percent from the same period last year.
Hoan Kiem Lake.
Hoan Kiem Lake.
The number includes nearly 5 million foreign tourists from key markets such as China, South Korea, Japan, France, the US, Germany, Australia, Malaysia, Thailand and Canada.
The city hopes to earn about 72.5 trillion VND (3.2 billion USD) from nearly 25.5 million visitors in 2018, growth of 8 percent from this year, including 4.58 million foreigners and 20.91 million domestic travellers. It also hopes to have 80 above-3-star hotels and 600 hotels below 3-stars.
To this end, the department plans to continue enhancing cooperation with other cities and provinces to develop new tourism products, create tours linking popular attractions and other destinations both at home and overseas, and boost tourism promotion abroad.
It is also looking for investors in several key local projects, including the development of tourism services around West Lake and along Nhat Tan – Noi Bai route, the Ba Vi – Suoi Hai national resort complex and infrastructure development projects.
US Cable News Network (CNN) was continue to promote Hanoi tourism on its channel from October 30 to November 8 across the regions such as Asia, Europe, the Middle East, North America and South Asia.
“Hanoi/POV” programme produced by CNN, including a 3 - 5 minute film clips and a 30-minute special program, provides deeper insights into cultural beauty, culinary arts and daily lives of Hanoians.
Especially, the 3 - 5 minute short film will be first broadcast 40 times in total on CNN Today and CNN News Stream (rebroadcast) in these regions from October 30-November 3.
The 30-minute special program will be aired for 12 times on November 3, 4 and 8. The broadcast is part of a media cooperation programme aiming to popularize Hanoi tourism for 2017 - 2018.
Accordingly, the capital spent $2 million on programming and social media ads offered through the American network. The municipal government of Hanoi has signed a pact with CNN to advertise on the popular American news network, according to a statement posted on Vietnam's government website.
The network will also create three to five mini-documentaries and 30-minute special programs about Hanoi while posting Vietnam articles on CNN’s Facebook page, its Twitter account and promotional programs. The campaign will air in Asia-Pacific, Europe, the Middle East, North America and South Asia, according to the announcement.
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