Measures to lure back Japanese tourists to Vietnam discussed
Fewer than 10% of Japanese tourists return to Vietnam, while more than 50% of them come back to Thailand for the second time, said Takamoto Katsunori from Apex Japan Travel at the Meeting with management authorities, organizations, enterprises operating in the field of tourism having organized by Hanoi People`s Committee recently.
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Takamoto Katsunori whose businesses is one of the biggest source of inbound Japanese tourists said that Japanese visitors to Vietnam have grown steadily over the recent years. If there are 440,000 Japanese tourists to Vietnam in 2010, then in 2016 the number is 700,000 people. The rise in number of Japanese tourist arrivals is due mainly to the tightened Japan and Vietnam relationship. In addition, the fact Japanese tourists have changed their leisure destinations from China, Korea to Vietnam has contributed to the rise in number of Japanese arrivals. However, according to Takamoto Katsunori, there are 3 issues that Japanese guests are very concerned about while in Vietnam and Hanoi specifically. The first is traffic safety issue. Although Hanoi has recently implemented many projects to improve transportation infrastructure, most Japanese tourists are still worried about the safety of driving with distraction. Fortunately, no major accidents have happened to Japanese tourists in Vietnam, but no one can assert that in the future there will be no incident. Because even in countries with modern transport infrastructure, Japanese visitors still face serious accidents.
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Improving those figures
Discussing the barriers for Japanese travel agents to take Japanese tourists to Vietnam, Takamoto Katsunori added that Hanoi should study and consider reducing administrative procedures for prestigious companies with good record of Vietnamese law observance. With regard to traffic problems, Japanese tourism agencies suggested Hanoi Tourism Department to regularly organize training courses for bus, tourist cars and public vehicles drivers to ensure the safety of visitors. As for tourism services, Hanoi can improve tourism workers attitude by organizing training for travel agents and improve the awareness of the whole society. Smile is very meaningful and important to Japanese guests, only smile is strong enough to support and encourage them to return to Vietnam.
Takamoto Katsunori suggested: "We hope Hanoi People's Committee as well as Hanoi Tourism Department will make recommendations to the authorities to reduce visa requirements for Japanese tourists." In the meeting, Vice Chairman of Hanoi People's Committee Ngo Van Quy listened to the proposal and said Hanoi would study and consider appropriate adjustments to create the most favorable conditions for businesses to take Japanese guests as well as international guests to Vietnam in general and Hanoi in particular.
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