Through this week-long training conducted by Arno Heeren, a Belgian professional graphic designer, the Belgian Embassy wants to give students of the University of Industrial Fine Arts the opportunity to harness their creative potential and gain a critical insight in modern logotype design. Finally, with the knowledge and inspiration gathered during the workshop, students will make their own logotypes to participate in the contest.

The winner will be selected through a Facebook contest and a jury comprising Belgian Ambassador, representative of Vietnamese Ministry of Foreign Affairs as well as professionals. The winning design will serve as the official logotype for all celebrations linked to the anniversary. The laureate will be offered a first on-the-job-experience through a 2-week internship at the creative PR agency Happiness Saigon in HCMC, founded by the Belgian Alan Cerutti.
Friendship and multifaceted cooperation between Belgium and Vietnam have been developed over the last 44 years since the two countries established diplomatic relations in 1973. This year, the partners also look back on 40 years of presence of the Belgian Development Cooperation in Vietnam. Belgium has taken pride in supporting the development of Vietnam in a number of areas. In particular, Belgium has assisted Vietnamese education through scholarship programs and knowledge exchange. So far, more than 2000 Vietnamese got a Belgian education.
From being long standing partners in development cooperation, Belgium and Vietnam have been maturing bilateral ties in different sectors. This workshop is an occasion for Belgium to reiterate its support towards education in Vietnam and honour 45 years of diplomatic relations with the country.