The final show of the "K-pop Songs I Love" singing contest, held by the Korea Creative Content Agency Vietnam Office (KOCCA Vietnam), rocked Dong Kinh Nghia Thuc Square in the heart of Hanoi on September 23.

Young music lovers throng Dong Kinh Nghia Thuc Square for the concert.

Hong Jeong Yong, Chief Representative of KOCCA Vietnam, head of the organizing committee, said that KOCCA Vietnam hopes that the program will be a space to show the passion for K-pop especially for Vietnamese young people.

"Through the program, I believe that K-pop in particular and Korean culture, in general, will always be favored by Vietnamese people and Vietnamese-Korean cultural exchanges will be increasingly promoted," he said.

There are hundreds of thousands of people in Vietnam who love K-pop (South Korean popular music). The melodies of famous Korean music groups such as BTS, Blackpink, NCT, Twice, 2NE1 can be heard in many places on the streets of Vietnam. Therefore, KOCCA Vietnam wants to create a K-pop music party for every young Vietnamese who shares the same love of K-pop to enjoy and spread the love of K-pop.

This is the second time the “K-pop Songs I Love” contest has been held in Vietnam in four major cities, including Danang, Binh Duong, Ho Chi Minh City, and Hanoi. Nearly 300 Vietnamese young people nationwide have registered to participate in the program since August 2023. In the autumn atmosphere of Hanoi, the 24 best-qualified contestants from the above cities shone together at this K-pop party.

The group Sandbox at the rehearsal of the show.

Singer Van Mai Huong, singer Kay Tran, K-pop dance groups 0107 Crew and The A-code, and K-pop singer Huynh Thi My Loan also participated in the show.

The Korea Creative Content Agency is directly under the Ministry of Culture, Sports and Tourism of South Korea. KOCCA Vietnam's mission is to introduce Korean creative content to the Vietnamese people and promote exchanges between the creative content industries of the two countries.