The opening of two Japanese product sample showrooms in Hanoi is aimed at facilitating cooperation between companies from Vietnam and Japan.

JETRO's showroom on Japanese cosmetics and healthcare products. Source: JETRO Hanoi

The first showroom, displaying 53 Japanese cosmetics and healthcare products is underway from September 28 to November 28, with the participation of 28 Japanese companies.

According to JETRO Hanoi, this reflects the increase in imports of cosmetic products from Japan into Vietnam over the years, as turnover in 2021 increased 7-fold compared to 2012, while demand for imported nutrition products also tripled during the period.

“The Covid-19 pandemic has further raised local consumers’ awareness for health protection,” it added.

JETRO noted that Japanese sellers in the showroom have all been nominated by the agency following a rigorous review process regarding their credibility and product quality.

JETRO Hanoi has also launched another showroom for product samples of farming and food products from August 22-October 5, which has become an annual event organized by the agency.

The showroom on Japanese food.

With 225 products on display from 100 Japanese companies, this is seen as the largest showroom to date by JETRO Hanoi.

“Local buyers being interested in these products are able to initiate online negotiation with their Japanese peers,” stated the agency.

Vietnamese imports of processed food from Japan have quadrupled from $1.2 billion in 2000 to $4.8 billion in 2020, placing Vietnam among the top five markets for Japan's food products, along with Hong Kong (China), China, the United States, Taiwan (China) and South Korea.

Meanwhile, Japan imported $237 million worth of food products from Vietnam in 2020, a 68-fold increase from just $3.5 million in 2000, mainly milk powder, processed foods, and beverages.