The Hoan Kiem Travel app and guidebook were officially launched on February 28 at the Arts and Culture Center on Hang Buom Street, Hanoi.

The initiative, a collaboration between the Hoan Kiem District People’s Committee and the district’s Tourism Association, is designed to enhance the experience of both domestic and international visitors to the area.

Launch the application. Photos: The Hanoi Times

The Hoan Kiem Travel app boasts a user-friendly interface, providing a range of features such as detailed destination information, interactive maps, cultural insights, and updates on local events.

In line with the ongoing digital transformation in the tourism sector, the app offers real-time information to help travelers explore the district more thoroughly.

Meanwhile, the accompanying guidebook delivers up-to-date details on attractions, dining options, accommodations, and suggested itineraries, ensuring a well-rounded and enriching travel experience. Available in both print and digital formats in English and Vietnamese, the guide aims to effectively promote tourism to both local and international visitors.

Speaking at the event, Nguyen Quoc Hoan, Deputy Chairman of the Hoan Kiem District People's Committee, highlighted that the travel app and guidebook lay a strong foundation for advancing digital transformation within the tourism sector. "The initiative would generate significant economic, cultural, and social benefits for the community, while also creating opportunities for future collaboration, investment, and business development."

“This initiative marks a major step forward for Hoan Kiem tourism, enhancing the appeal of local attractions and products, improving service quality, and encouraging greater involvement from both the community and businesses in the district’s tourism development,” he said.

During the launch event, attendees were invited to experience both the tourism app and the digital version of the guidebook firsthand.

A local resident assesses the Hoan Kiem Travel app at the event.

The district also launched the "Hoan Kiem Cuisine" app on August 15 to enhance tourists' travel and culinary experiences.

Hoan Kiem District boasts a treasure of tangible values with 190 historical and cultural sites, including two special national monuments and 37 national heritage sites, making it one of the most culturally rich districts in the country.

In addition to its tangible heritage, the district boasts a rich array of intangible cultural values, including traditional craft streets and bustling food markets. Visitors can immerse themselves in folk performances and celebrate a variety of cultural events, such as the Bach Ma Temple Festival, honoring the eastern town of the Imperial Citadel of Thang Long, along with the Kim Ngan and Yen Thai communal house festivals. The district also hosts the Old Quarter’s Mid-Autumn Festival, the Kim Hoan craft festival, and the coronation festival of King Le, offering a vibrant glimpse into the area’s rich cultural traditions.

Leveraging its historical and cultural advantages, Hoan Kiem is developing unique cultural tourism products that are unmatched elsewhere.

Alongside its captivating attractions, the locality offers a diverse culinary scene with thousands of dining establishments, over 700 accommodations, numerous travel and cultural services, and more than 1,800 eateries. This special landscape has made it a favored destination for both domestic and international travelers.