H&M to launch its first store in Hanoi at Royal City in November
Following the success of the first fashion brand H&M 2 months ago in Ho Chi Minh city, H&M Vietnam is preparing for the launching of its second store in Hanoi on Saturday, November 11.

![]() The first H&M store in Vietnam was launched in Ho Chi Minh city.
|
On the opening day, the store will open for customers from 10:30 a.m to 10:00 p.m, with exciting performances of DJs, as well as limited gifts of H&M to first customers in line. After the opening day, customers can enjoy shopping at H&M from 9:30 am to 10:00 pm every day. In the beginning of September, H&M has launched its first store in Vietnam, which is located at Vincom Center Dong Khoi in District 1, Ho Chi Minh City, as the over 2,000 sqm flagship store spans over two levels.
One of the competitors of H&M, Zara also expects to open its first store in Hanoi in November at the Ba Trieu Vincom Center. Zara came to Vietnam last September with the first store at Vincom Dong Khoi, Ho Chi Minh City, covering 2400 sqm over two levels. The store reportedly achieved sales of VND 5.5 billion (US$246,000) on its first day’s trading. Early this month, H&M confirmed it would open at the same center, becoming Zara’s neighbor.
![]() First customer in H&M store in Ho Chi Minh city.
|
This impressive breakthrough of the market stems from the high demands of Vietnamese customers for imported products with reasonable prices, which is only partially met through the hand carried goods sources. Evidently, revenue of Zara Vietnam is currently in the top 5 for the highest revenue stores of the brand in the world. This is seen as strong motivation for other fashion brands such as Uniqlo and Forever21 to approach Vietnam fashion market.

22:43, 2025/02/21
AI in education: teachers must be key
Artificial intelligence is making its way into classrooms, changing the way teachers teach and students learn.

09:05, 2025/02/21
Hanoi residents can pay environmental sanitation fees via e-wallets
Hanoi will continue to reduce unnecessary procedures, bring more government services online and boost the use of cashless payments in the city.

21:48, 2025/02/16
Hanoi upgrades dykes for natural disaster prevention
Many sections of the dike system, which consists largely of earthen embankments, have deteriorated due to rain, flooding, and storms.

22:43, 2025/02/12
Hanoi boosts digital transformation in cadastral administration
To streamline residence management and reduce land paperwork, Hanoi is speeding up the digitization of land use rights and assets and cleaning up the city's land data.

21:16, 2025/02/06
Reviving To Lich River: Replenishing water from Red River and West lakes
Taking the water from the Red River and the West Lake to clean To Lich River is just one piece of the puzzle. Drastic actions are needed to keep the environment clean and green.

18:38, 2025/01/30
Urenco strives for a cleaner environment in Hanoi
Innovation in garbage collection vehicles is an important step in ensuring environmental sanitation, contributing to building a civilized, clean and beautiful urban area in a sustainable direction.
- Hanoi promotes urban decorations for Tet
- Hanoi to increase supply of essential goods by 30%-35% for Tet
- Hanoi works to ensure merry Tet
- Channel needed to expand Hanoi's OCOP products: Experts
- Rising Like Bamboo: Vietnamese Identity on the Global Stage
- Circular economy requires solid waste management in Hanoi