The Hanoi Promotion Agency (HPA) has announced a plan for the Hanoi Tourism Festival in 2024.

A pavilion at the Hanoi Tourism Festival 2023. Photo: Hoai Nam/The Hanoi Times

With the theme "Hanoi - Thang Long, The Charming Capital", the festival will be held at Thong Nhat (Reunification) Park in Hai Ba Trung District from 25 to 28 April.

The festival will bring together businesses and government agencies from Hanoi and other provinces and cities to showcase their tourism products and services, specialties, famous destinations, and outstanding cultural values in more than 150 pavilions.

Popular brands such as national carrier Vietnam Airlines, Hanoitourist Group, Hanoi Tourism Association, Royal Chefs Association, and foreign travel agents will be present at the events.

The opening ceremony of the festival will take place on April 26 with a magnificent music and art show that demonstrates the vitality of the millennial capital.

During the festival, there will be traditional and modern art performances and a conference entitled "Hanoi - the tourist destination of history and culture", which will bring together specialists and businesses to look for ideas to boost the city's tourism industry.

According to Buy Duy Quang, Deputy Director of the Hanoi Promotion Agency, the upcoming festival will be an occasion for the city to strengthen its ties with other provinces and cities, promoting domestic landscapes, specialties, and cultural values, and strengthening Vietnam's tourism sector.

"At the festival, visitors will be able to explore the uniqueness and quintessence of the relics and heritage in Hanoi and other places," Quang said. "It will encourage people to travel more, which will benefit the tourism industry."