The opening ceremony of Vietnam National Brand Week and the International Forum on Vietnam’s National Brands 2022, with the theme “Enhancing the position to take off” will take place in both offline and online formats on April 20 in Hanoi.
| Vietnamese longan is on display at Japan's supermarket. Photo: TTXVN |
Within the framework of the event, the Vietnam National Brand Products Exhibition 2022 will also be held at Pan Pacific Hotel Hanoi on the same day.
Besides, a series of forums and seminars on Vietnam’s national brands will run until April 24.
The Vietnam National Brand Week aims to help state management agencies and the business community exchange and discuss trends and solutions to enhance the position of Vietnam's national brand, the promotion of Vietnamese goods and brands through a network of trade centers owned by overseas Vietnamese.
Despite being negatively affected by the Covid-19 pandemic, the Vietnamese business community has made great efforts to restore and develop their operations, contributing to improving the value and image of the Vietnamese brand in the world.
In 2021, Vietnam’s national brand value increased by 21.6% compared to 2020, from US$319 billion to $388 billion.
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