The event focused on brand name building and intellectual property protection in international trade.

Participants suggested local companies pay due attention to registering their brand names overseas, especially when Vietnam is integrating deeply into the global market.
 

Vietnamese enterprises should take advantage of the right of priority and the principle of independence of patents in accordance with the Paris Convention for the Protection of Industrial Property, they said.

Those local enterprises, who have already registered for brand name protection at the National Office of Intellectual Property of Vietnam (NOIP), can use the Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (Madrid Protocol) to protect their rights and trademarks.

VCCI Vice Chairman Doan Duy Khuong emphasized that in the globalization process, intellectual property right has an increasingly important role. Therefore, local firms should have specific strategies to access overseas markets.

It is also essential to have a strategy on mobilizing social resources for infrastructure development in line with international practice, as well as investing in human resource development, he added.