70th anniversary of Hanoi's Liberation Day Vietnam - Asia 2023 Smart City Summit Hanoi celebrates 15 years of administrative boundary adjustment 12th Vietnam-France decentrialized cooperation conference 31st Sea Games - Vietnam 2021 Covid-19 Pandemic
Home / Economy / Trade - Service
Hanoi boosts e-commerce adoption in farm produce sales
Hai Yen 16:38, 2023/09/25
Investing in building a strong brand presence and enhancing digital marketing skills are essential investments that can propel businesses forward in the digital transformation era.

Hanoi aims to further step up the adoption of e-commerce in farm produce consumption, targeting sustainable development of the local agricultural sector in the technological era, said Acting Director of the Hanoi Department of Industry and Trade Tran Thi Phuong Lan.

 Farm produce available on e-commerce platforms. Photo: Ha Phuong/The Hanoi Times

"E-commerce platforms serve as a safe and efficient channel for product consumption and play a crucial role in developing brand identities," said Lan.

In reality, businesses are now taking the initiative to showcase on e-commerce platforms their products, especially agricultural goods, One Commune One Product (OCOP) items, and distinctive regional specialties from various Vietnamese localities.

These include products such as Luc Ngan lychee from Bac Giang, Me Linh guava from Hanoi, Vinh Chau purple onions from Soc Trang, Bac Ha Tam Hoa plums from Lao Cai, and fragrant green pumpkins from Bac Kan.

Nguyen Thi Mai Anh, Deputy Director of Hanoi Promotion Center (HPA), points out that in the era of the Fourth Industrial Revolution, characterized by the increasing presence of the digital economy, businesses should integrate themselves into the evolving digital ecosystem.

"The younger generation of consumers rely heavily on digital platforms and e-commerce for their buying and selling activities," said Anh.

Anh emphasized the importance of mastering and effectively utilizing e-commerce for business operations, consumption, and optimal promotion of products alongside traditional distribution channels.

Lan from the Hanoi Department of Industry and Trade, however, noted that presently, the number of agricultural products sold on e-commerce platforms remains relatively low. Many organizations and individuals are new to these platforms, leading to challenges such as inadequate store management, inconsistent pricing with market fluctuations, and inconsistent strategy in using digital platforms.

Additionally, methods such as live streaming sales and active participation on e-commerce platforms are not yet widely implemented.

Trinh Thanh Thuy, former Deputy Director of the Vietnam Institute of Strategy and Policy for Industry and Trade, said to tap into e-commerce as a sales channel effectively, businesses should leverage the advantages presented by Vietnam's youthful population, relatively high technological literacy and the rapid consumer transition towards adopting new technologies.

"For instance, implementing technologies such as chatbots or facial recognition for electronic customer identification can simplify and expedite operations in Vietnam. By doing so, businesses can harness the immense potential of this market," said Thuy.

Thuy further emphasized the importance for businesses to focus on developing and investing in online marketing, advertising, and branding efforts.

"Investing in building a strong brand presence and enhancing digital marketing skills are essential investments that can propel businesses forward in the digital transformation era," Thuy continued.

The Industry and Trade Department's representative stressed the significance of bringing agricultural products onto e-commerce platforms to stimulate digital economic growth. This, in turn, will enhance production and business efficiency while ensuring a stable supply of essential goods for the people of Hanoi.

Lan also highlighted the city's commitment to strengthening coordination for training in digital skills and educating cooperatives and farmers on aspects such as packaging, connectivity, delivery, and operational processes on e-commerce platforms. The aim is to encourage innovation in e-commerce trading methods.

Dang Hoang Hai, Director of the Department of E-Commerce and Digital Economy, stated that the agency will collaborate with e-commerce platforms to implement the "Program to support businesses in applying e-commerce" called GoOnline.gov.vn.

This initiative aims to assist 200,000 businesses in adopting e-commerce applications, including digital software transformation, electronic payment solutions, and establishing multi-channel sales networks. These efforts will be ongoing until the end of 2025.

RELATED NEWS
TAG: Hanoi news Vietnam news Hanoi e-commerce Hanoi farm produce hanoi agricultural production
Other news
16:27, 2024/04/19
Vietnam among Asia-Pacific's fastest growing economies: FedEx
The Southeast Asian market is growing faster than many other regions worldwide.
15:49, 2024/04/17
Vietnam’s stock market remains attractive investment channel: Expert
Given favorable macroeconomic conditions, combined with the expected rate cut by the Federal Reserve (Fed), the stock market is believed to experience strong growth.
15:19, 2024/04/16
Cuba appreciates Vietnam’s support in food and fisheries production
Both sides aim to further promote trade, investment relations, and cooperation in areas of mutual interest, such as agriculture, construction, education, pharmaceuticals, science and technology, among others.
12:38, 2024/04/13
Vietnam, China to step up cooperation strategy for mutual development
Both sides are expected to build a bridge over the Red River in the border area of Bat Xat, Lao Cai (Vietnam), and Ba Sai, Yunnan (China), among other initiatives.
17:04, 2024/04/12
PM orders urgent measures to address volatile gold prices
The measures are aimed at ensuring a stable and efficient gold market.
17:58, 2024/04/10
Vietnam earns US$1.4 billion from rice exports in Q1
Vietnam is targeting $5 billion in rice exports this year. The country currently ranks third in the world in terms of rice exports.