The Hanoi Agricultural Products and Craft Village Festival gives companies a chance to reach a large consumer base with Vietnamese products.

For those who love to travel and explore local specialties, the Hanoi Agricultural Products and Craft Village Festival organized by the Hanoi Promotion Agency (HPA) in Hoang Mai District (December 26-30) is an opportunity for consumers to satisfy their desires.

Perilla powder and pumpkin powder from the outskirts of Hanoi's Dan Phuong District on display at the Hanoi Agricultural Products and Craft Village Festival. Photos: Anh Kiet/The Hanoi Times

Nguyen Thi Hoai Huong, a resident of Linh Dam urban area in Hoang Mai District, told The Hanoi Times: "I usually have to travel far to buy dried buffalo meat and Tu Le sticky rice from Yen Bai Province. Fortunately, the district's Agricultural Products Festival offers local specialties, including dishes I have never tried before. The products on display have a guarantee of origin, and consumers can find products of the highest safety and quality."

"I think this program offers goods at attractive prices. I have to say 'attractive' because the products I bought were cheap but of good quality. They have been approved by the relevant authorities, so I feel quite safe," said Nguyen Pham Ky Nhan, a 46-year-old man living in Thanh Xuan District.

Nguyen Thi Xuan Mung, Deputy Director of Vietnam Ginseng Production Ltd.Co, who brought typical specialties of Bac Giang Province to the fair, including ginseng tea, ginseng vermicelli, ginseng noodles, and herbal ginseng shampoo, said her company's products are more popular among consumers thanks to fairs like this. "We can expand our sales by signing cooperation agreements with partners and customers."

Tong Duc Thang, a member of ST25 Agricultural Products Cooperative in the southern province of Soc Trang, with ST25 rice displayed at the event.

Tong Duc Thang, a member of the ST25 Agricultural Products Cooperative in the southern province of Soc Trang, who regularly participates in fairs organized by the Hanoi authorities, told The Hanoi Timesthat in addition to selling goods directly to consumers in the capital, the cooperative has found many partners, especially those exporting ST25 rice to international markets. "This result shows the great efficiency the event brings to businesses," Thang said.

The famous Shan Tuyet tea and many kinds of herbal tea made by Dinh Duc Tam's company are introduced at the festival.

Dinh Duc Tam, Director of Long Van International Import-Export Investment Company, an exhibitor at the event, highlighted that the company is showcasing a variety of specialties from the highland province of Lam Dong, including the famous Shan Tuyet tea and many kinds of herbal tea, which have received a four-star One Community, One Product (OCOP) certification.

"It provides an excellent opportunity for the company to increase the visibility of Shan Tuyet tea among consumers in the capital while gaining access to modern retail channels for product distribution," Tam told The Hanoi Times.

Hoang Thi Nhai (center) with humpback chung cakes, a specialty of northern Ha Giang Province.

Meanwhile, Hoang Thi Nhai from Ha Giang Province with humpback chungcakes and Tran Hong Duc from Tuyen Quang Province with dried bamboo shoot products said this program gives them another opportunity to promote clean agricultural products and OCOP offerings.

Bui Thi Thu Phuong, a young girl from the outskirts of Hanoi's Thanh Oai District, brings lotus powder to the festival.

"Our lotus cereal powder is a good choice for those who want to lose weight, maintain their figure, and have beautiful skin. Made from lotus root and other natural ingredients, the cereal powder helps provide essential nutrients to customers' bodies, support the weight loss process, and bring smooth skin," Phuong told The Hanoi Times.

Bui Thi Thu Phuong, a young girl from Hanoi's Thanh Oai District, makes lotus grain powder with hot water to introduce her product to customers.

Bui Duy Quang, Deputy Director of the HPA, said that the agency has organized many festivals and fairs for agricultural and craft village products being mindful of the benefits of the Hanoi Agricultural and Craft Village Festival for businesses. “The programs aim to connect the distribution of agricultural and OCOP products from Hanoi and surrounding provinces with consumers in the capital, while also bringing producers together with distribution channels in the city.”

“This initiative contributes to stimulating the development of agricultural and handicraft villages, which has helped farmers improve life and contributed to the city's socio-economic development,” the official added.

Bui Duy Quang, Deputy Director of Hanoi Promotion Agency, speaks at the opening ceremony. Photo: Nhandan.vn

Quang stressed that the event is also a bridge linking “Managers - Scientists - Farmers - Entrepreneurs - Consumers” from Hanoi and other cities in the country to promote typical agricultural products, village handicraft products, and high-tech agricultural models, which have contributed to preserving traditional crafts and developing local specialties.

HPA delegates cut the ribbon to launch the 2024 Agricultural Products and Crafts Village Festival. Photo: Nhandan.vn

Delegates visit the product display area at the Hanoi Agricultural Products and Craft Villages Festival. Photo: VGP