Resuming collaboration with CNN will allow Hanoi to bring in more foreign tourists to the city described by the US network as “a world of wonder and intrigue.”
The US-based news network CNN will continue to promote Hanoi’s tourism amid the city's efforts to boost inbound traveling after two years of the Covid-19 pandemic.
Deputy Chairman of the municipal People’s Committee Nguyen Manh Quyen (R) and Robert Bradley, Senior Vice President, CNN at a meeting on Oct 4. Photo: Cam Anh/ The Hanoi Times
Robert Bradley, Senior Vice President of CNN, shared the idea at a meeting in Hanoi today [October 4] with Deputy Chairman of the municipal People’s Committee Nguyen Manh Quyen.
The following action will further highlight the years of successful collaboration between the city and a leader in online news and information, according to Bradley, who noted that CNN digital platforms receive hundreds of millions of visits each month.
He stressed that Vietnam is a prospective tourism market, and CNN is a reliable source of news on the subject. For that reason, spreading Hanoi’s long-lasting and distinctive culture would benefit international visitors, Bradley noted.
Nguyen Manh Quyen highly appreciated the idea and promised that the local government would soon resume its collaboration to introduce the city’s quintessence to foreign visitors, particularly those from Europe and the US, who are increasingly interested in essentially cultural motivations.
He asserted that it’s time for both sides to work together to bring in more foreign arrivals, which Hanoi is attempting to do as part of its targets for economic recovery, especially after Vietnam opened its borders to international visitors on March 15, 2022.
Quyen said CNN needs to conduct more thorough analyses and forecast patterns following the Covid-19 pandemic to provide visitors to Hanoi with essential information.
He affirmed that collaboration with CNN would enhance connections with other communities to build value chains towards a better tourism environment in Vietnam and highlight the capital's tourism and cultural potential.
In its previous editions, CNN described Hanoi as a city of “century-old tradition”, “cradle of heritage” with “luxury high-rises and villa developments stretch into new suburbs”, “French-inspired buildings shelter street vendors below”, and “famed cuisine and ancient history.”
“Hanoi has it all! Find the streets alive with food, culture, history, friendly locals, and street vendors,” it described.
Hanoi in Autumn, which is the best season of the year. Photos: Khanh Huy/ The Hanoi Times
Amending the Capital Law is vital to align it with a comprehensive vision that matches the capital's development momentum, harmonizing economic, cultural, and social progress.
Hanoi sees cultural and human development not only as goals but also as resources and drivers of development, with heritage preservation and promotion being crucial and leveraged through technology.
