Apple to expand store network in Vietnam
The move is aimed to tackle unofficially imported products of the US giant tech company in Vietnam.

![]() There are now 10 F.Studio outlets operated by FPT Digital Retail.
|
The move to increase Apple's presence in Vietnam follows a rise in sales in the country of unauthorized products -- goods that are bought overseas, then sold in Vietnam while avoiding import taxes. A recent local survey showed more than a third of Apple products in Vietnam markets were "unauthorized items", without a guarantee from the company. FPT Retail expects to provide more choice of officially imported items to meet the demand of Apple fans, who often travel overseas to buy the tech group's latest products. Apple has set up a representative office in Vietnam, although no official Apple Stores yet exist there. Currently, sales of Apple products in the country are valued at 1 billion USD annually.
![]() Inside an F.Studio.
|
Currently, there are 15 Apple-authorized stores in Vietnam under the operations of local retailers, including FPT Retail's 10 F.Studio outlets and those of Mobile World Group -- a tiny fraction of those in Singapore (527), Thailand (480) and Indonesia (364).
Splitting from FPT's retail and distribution sector in 2012, FPT Retail grew to become the second biggest information and communications technology (ICT) retailer in Vietnam, currently holding 18% market share, after Mobile World Group with 45%. The three biggest shareholders in FPT Retail, as of November, were FPT group with a 55% stake, followed by Dragon Capital (20%) and VinaCapital (15%).
FPT Retail's nationwide store network will reach 480 outlets by the end of this year, up 25% year-on-year. The company aims to double its online sales by 2020, from 1.5 trillion dong (65.8 million USD) this year. The main part of the business is its branded FPT Shop network, which sells mobile handsets, laptops and accessories from a wide range of brand names. The expansion of the F.Studio network is expected to enhance the performance in premier products, bringing higher yields. FPT Retail targets 600 million USD in revenue and 12 million USD in net profit in 2017, representing respective year-on-year growth of 27% and 40%.
Since 2011, Nokia and HTC opened their own outlets in Vietnam, mainly focusing on promoting their brand in the country's biggest cities and offering product trials for users. To date, Oppo, Sony, Xiaomi and Samsung have all launched their own official stores. FPT Retail also plans to expand into another business beyond ICT products, which is expected to be announced next year.

11:37, 2025/02/23
Government-backed waste management startups to be launched
By 2030, each province will have at least five models of senior-led waste collection and sorting.

15:59, 2025/02/16
Hanoi makes remarkable leap in the DTI ranking
Hanoi has been rolling out initiatives to accelerate digital transformation.

22:13, 2025/02/12
Hanoi develops e-commerce database
The database allows for identifying which tax collector supervises each taxpayer.

18:35, 2025/02/09
Hanoi to pilot multiple digital transformation models
Hanoi will step up efforts to build a modern, proactive administrative structure, and improve the legal system.

21:17, 2025/01/13
Government to set aside 3% budget for sci-tech development: Party Chief
Policies to remove barriers to scientific and technological development and maximize creativity must be finalized by 2025.

16:50, 2025/01/09
Hanoi aims to maintain its second-highest EBI ranking
Hanoi laid out a goal to expand consumer market through e-commerce channels and promote cross-border transactions to help businesses export.
- Hanoi honors outstanding faces in innovation, digital transformation
- Land deed digitization accelerated in Hanoi
- Vietnam's capital boosts iHanoi usage by citizens
- Technology, innovation identified as key drivers for Hanoi's growth
- Hanoi intensifies efforts to achieve its digital goals by 2025
- Second Hanoi Technical Innovation Contest launched