CATEGORIES

© Copyright 2004; Hanoitimes - Economic and Urban Newspaper;

The tribune of Hanoi People’s Committee

Publication Permit: 29/GP-CBC

Editor - in - Chief: Nguyen Thanh Loi

Managing Editor: Ta Thu Giang

Email : thugiang@hanoitimes.vn

Head Office: 21 Huynh Thuc Khang Street, Dong Da District, Hanoi

Branch Office: 221 Tran Phu Street, Ha Dong District, Hanoi

WORDS ON THE STREET 70th anniversary of Hanoi's Liberation Day Vietnam - Asia 2023 Smart City Summit Hanoi celebrates 15 years of administrative boundary adjustment 12th Vietnam-France decentrialized cooperation conference 31st Sea Games - Vietnam 2021 Covid-19 Pandemic
Home / Social Affairs
Zara to open its first store in Hanoi in November
Nguyen Tung 10:08, 2017/10/11
After the launches of H&M, Pull&Bear and Stradivarius in Ho Chi Minh city in September, this will be a welcome news for fashionista in Hanoi, as Spanish retailer Zara is seen as one of the most favorite “fast fashion” brand in the world.
Vietnam promises great opportunities for Zara as the majority of its population are young to middle age, Zara Vietnam wrote on its website. “The rapid urbanization and globalization in Vietnam has seen the number of consumers who care about international high street fashion increase dramatically,” it said. Zara made the decision to enter the market because of the potential from more and more young Vietnamese pursuing fashions not readily available in the country.
 
As such, the first store of Zara in Hanoi will be opened in November at the Ba Trieu Vincom Center, much to the delight of fashionista in Hanoi. Previously, there has been rumours since the beginning of 2017 that Zara will officially be launched in Hanoi in October. 
 
Zara also put up the sign “Opening soon” at a section within Vincom.
Zara also put up the sign “Opening soon” at a section within Vincom.
However, due to some unknown reasons that the plan was delayed to November. At present, a part of the Tower A of the Ba Trieu Vincom Center has been covered to prepare for the launching ceremony of the fast fashion brand. At the same time, Zara also put up the sign “Opening soon” at a section within Vincom, which is seen as an unofficial announcement for its presence. However, up until present, all preparation process has been completed. Zara is expected to have two stores in the Ba Trieu Vincom Center, as large areas on the first floor and second floor have been boarded up for renovation. Tenants have been moved to make room for a ‘coming soon’ fashion brand.

Zara came to Vietnam last September with the first store at Vincom Dong Khoi, Ho Chi Minh City, covering 2400 sqm over two levels. The store reportedly achieved sales of VND 5.5 billion (US$246,000) on its first day’s trading. Early this month, H&M confirmed it would open at the same center, becoming Zara’s neighbor.
 
Zara is expected to have two stores in the Ba Trieu Vincom Center, as large areas on the first floor and second floor have been boarded up for renovation.
Zara is expected to have two stores in the Ba Trieu Vincom Center, as large areas on the first floor and second floor have been boarded up for renovation.
Currently revenue of Zara Vietnam is in the top 5 for the highest revenue stores of the brand in the world. This is seen as strong motivation for other fashion brands such as Uniqlo and Forever21 to approach Vietnam fashion market.

According to the estimation of Hanoi Supermarket Association, approx. 50% of the retail market shares in Vietnam is belong to foreign companies. However, experts said the number in reality is even higher. Based on this estimation, in the future, operation of domestic retailers can be narrowed due to the lack of experience, investment scale and qualified human resources. 

Besides, the Vietnam retail market is seen as promised land for foreign investors. As such, they are willing to invest into local enterprises to serve the purpose of expanding the retail market and development in fields of food & beverage, entertainment, education. The manufacturing process for retailing is also progressing positively, with the trend of producing goods at site is growing, due to competitive price and meet the demand of customers. 
Comments
Other news
18:38, 2025/01/30
Urenco strives for a cleaner environment in Hanoi
Innovation in garbage collection vehicles is an important step in ensuring environmental sanitation, contributing to building a civilized, clean and beautiful urban area in a sustainable direction.
09:55, 2025/01/26
Hanoi promotes urban decorations for Tet
The "Bright - Green - Clean - Beautiful" movement demonstrates Hanoi's unwavering commitment to sustainable development and environmental protection.
22:21, 2025/01/15
Hanoi to increase supply of essential goods by 30%-35% for Tet
Authorities in Hanoi planned to prevent price hikes during the national holiday by stocking up on goods and ensuring food supplies.
22:39, 2025/01/01
Hanoi works to ensure merry Tet
The move aims to make the best preparations for the traditional Tet celebrations.
17:37, 2024/12/30
Channel needed to expand Hanoi's OCOP products: Experts
Hanoi has devised a plan to boost the sale of OCOP products by creating OCOP venues associated with rural tourism and craft village visits in the city.
21:24, 2024/12/28
Rising Like Bamboo: Vietnamese Identity on the Global Stage
The Vietnam International Awards 2024 brings together outstanding individuals, compassionate hearts, and promising young talents, all united by a common goal: to connect and spread the positive values of the Vietnamese community worldwide.