Ho Quang Tri Company, the owner of the Ong Cua ST25 rice brand, has signed an agreement with food distributor EUTEK Group for exclusive distribution of the rice variety in the UK market.

Developer of ST25 rice Ho Quang Cua from Ho Quang Tri Company. File photo

Director of EUTEK Group Nguyen Hai Nam noted following the first shipment of Ong Cua ST25 to the UK, the company has received a positive response from the Asian community.

“The fact that Ong Cua ST25 rice is distributed in the UK market shows the quality and status of Vietnamese rice on the global stage,” Nam said.

According to Nam, EUTEK Group’s development strategy in the upcoming time is to focus on promoting rice products and specialties from Vietnam in the UK, especially as the UK-Vietnam Free Trade Agreement (UKVFTA), which became effective in May 2021, is serving as the main driving force for trade relations between Vietnam and the UK.

The developer of ST25 rice Ho Quang Cua said Ho Quang Tri company has previously sent two containers of Ong Cua ST25 rice into Australia and received good responses from local customers.

Cua said the signing of a distribution agreement with EUTEK Group would help further promote Vietnamese rice in this market.

Generic plant variety S25 is a result of hard work for over 25 years of agronomist Ho Quang Cua along with a local group of scientists from Ho Quang Tri company, located in Soc Trang province in the Mekong Delta in southern Vietnam.

ST25 rice that comes from the plant won the title of World's Best Rice in 2019 and second prize in 2020, making it a source of pride for Vietnam's agricultural sector.