IFF Holdings recently announced that it has signed an agreement with Marriott International to open a luxury collection hotel and branded residences in the famous central coastal city of Da Nang.

Representatives of Marriott International and IFF Holdings at the signing ceremony in Ho Chi Minh City in late May 2024.

Scheduled to open in the second quarter of 2026, The Residences at Arbora and Arbora Luxury Collection Resort & Spa will be nestled between the historic charm of Hoi An and the modern vibrancy of Da Nang, promising an exclusive, luxurious experience that blends Vietnam's rich heritage with The Luxury Collection's signature sophisticated offerings.

"The Residences at Arbora will set a new standard in luxury living, beautifully marrying the timeless elegance of Hoian's culture with modern design excellence," said Nguyen Thi Mai, Chairwoman of IFF Holdings. "This project captures the essence of a bygone era through its elevated design and service offerings and aims to redefine luxury living in the region," she added.

Designed with architectural vision by Maps Design, landscaping by Cooper Hill and interiors by HBA, the residences are meticulously crafted to reflect the natural beauty of the area through a lens of contemporary luxury.

Arbora, a Luxury Collection Resort & Spa, Quangnam, Danang and The Residences at Arbora, a Luxury Collection Resort & Spa, Quangnam.

The Arborais development has been meticulously planned to include 220 hotel rooms, 12 hotel villas, 63 residential villas and 74 residential sky villas, each with its own private lift and pool. The Residences’ configuration  is designed to ensure that each living space offers a luxurious and tranquil experience.

According to Penny Trinh, Vice President, Mixed-Use Development, Asia Pacific, Marriott International, Asia Pacific continues to be a highly desirable destination for the hospitality group.

"It is a natural next step for us to expand The Luxury Collection brand in the region and introduce the first Luxury Collection Residences in Asia Pacific. The Luxury Collection promises unique experiences in captivating destinations and this new development will celebrate the authentic and indigenous charm of Vietnam," she said.

The Wellness Center at Arbora, a Luxury Collection Resort & Spa, Quangnam, Danang.

Abora Luxury Collection Resort & Spa is poised to become a premier culinary destination, offering an array of dining experiences that promise to satisfy a variety of palates. From Hotaru, an omakase restaurant with a unique Japanese whiskey bar, to The Last Wave, a beachfront restaurant that captures the tranquil charm of Vietnamese coastal life, each venue is designed to offer a culinary journey in a luxurious setting.

Complementing these dining experiences, the resort will include a comprehensive wellness center, expected to be over 2,000 square meters, equipped with a state-of-the-art fitness center and a modern 1,500-square-meter conference and art exhibition hall. These facilities are specifically designed to promote health and wellness, as well as encourage meaningful cultural interactions.

The hotel's beachfront pool.

Meanwhile, adjacent to the resort, The Residences at Arbora will offer unparalleled luxury residences for guests who want to check in and never check out. Residents will enjoy bespoke amenities and services that authentically reflect the heritage of central Vietnam.

These remarkable residences are designed to offer not only luxurious amenities, but a complete lifestyle enriched by The Luxury Collection's personalized service. The Residences will include exclusive amenities such as a private movie theater and residential lounge, as well as restaurants, a fitness center and a spa, providing intimate spaces for both entertainment and relaxation. The Residences also feature a sophisticated, well-appointed library, perfect for quiet moments of solitude.

The three-bedroom ocean view villa at Arbora, a Luxury Collection Resort & Spa, Quangnam, Danang.

Conveniently located adjacent to the resort, hotel guests and residence owners have easy access to two renowned golf courses, Montgomerie Links Vietnam and BRG Danang Golf Resort, allowing for quick and effortless visits to some of the region's top golf destinations.

IFF Holdings was founded by a cadre of seasoned executives with extensive expertise in finance, investment and banking. These executives have accumulated years of experience with prominent financial institutions and corporations both domestically and internationally.