The Vietnamese Goods Week 2021 is taking place in more than supermarkets and stores of 300 AEON Group both online and offline across Japan until June 27.

Japanese consumers are shopping at the Vietnamese Goods Week 2021 in AEON Mall in Japan on June 25

The event is part of the Vietnamese Ministry of Industry and Trade’s activities under an agreement signed with the Hanoi People's Committee and AEON Group Japan to help local enterprises participate in the overseas distribution system, meeting the demands of consumers from the two countries.

The agreement aims to reach a US$1-billion turnover from the export of Vietnamese goods through the Japanese retailer’s system by 2025.

The three-day event with the theme “Home Travel” introduces Vietnamese specialties, culture and favorite destinations. It is expected to bring revelations and new experiences to Japanese consumers at home, according to the Ministry of Industry and Trade.

AEON recently imported 30 tons of lychees harvested from Bac Giang and Hai Duong, the two northern provinces of Vietnam, for the Vietnamese Goods Week 2021. The Japanese retailer plans to promote Vietnamese bananas into the market. 

The Vietnamese Embassy and the Trade Office in Japan have worked with the Japanese retailer to boost the sale of Vietnamese goods during the event with a focus on lychee and typical farm produce.

Deputy Director of the Hanoi Investment, Trade, Tourism Promotion Center Nguyen Thi Mai Anh said more than 100 Vietnamese businesses from 21 provinces and cities nationwide have benefited from the program through introducing and selling Vietnamese products to Japanese consumers in the past years. 

Many of the products meeting AEON’s standards have been sold through the Japanese retailer’s distribution channel. 

The Ministry of Industry and Trade, Hanoi People's Committee and AEON Group will continue to introduce more Vietnamese high-quality products, culinary dishes to Japanese consumers at the upcoming Vietnamese Goods Week in the subsequent years in order to increase Vietnam's export turnover through AEON's distribution channel.