Under the agreement, GHM will open a chain of Trung Nguyen café pubs in Dubai and the UAE and distribute high-graded coffee products like Weasel, Legendee and G7 in the market.

George Economou, Head of International Division at Trung Nguyen Group, says the UAE, especially Dubai is a strategic market and an important target of Trung Nguyen as it is one of the most demanding markets in the world.

This is a good chance to tout the brand name and high quality of Vietnamese coffee, particularly Trung Nguyen coffee to the globe.

Masood Hashim, GHM Managing Director, says GHM hopes to bring Vietnamese high quality coffee products to the UAE and Dubai- a demanding market that always requires high-graded products with international standards.

The signing ceremony took place during an international tea and coffee festival in Dubai from November 12-14, attended by more than 8,000 enterprises from around the globe.