Focusing on pupils and students, the contest aimed to inspire the passion for reading among youth, thereby, help fostering the reading culture within the community.

The reading culture has contributed to the creation of a ‘learning society’. Photo: Lai Tan.

The contest is conducted with two rounds, in which the preliminary round is launched in provinces and cities, higher educational institutions and the Vietnam Education Publishing House from February 2021 to July 31, 2021.

For the final round, entries will be submitted to the Organizing Board before August 5, 2021. The awarding ceremony to honor the Ambassador of Reading Culture will be held by the end of October 2021.   

 The Vietnam Blind Association is in charge of organizing the preliminary round among the visually impaired people.

In recent years, under the government’s project of "Fostering a reading culture within community, with an orientation to 2030" a wide range of activities for spreading and developing the reading culture have been held in nationwide. 

The Reading Culture Ambassador Contest has become an annual cultural activity, attracting wide appreciation and interest from the community and gaining positive outcomes.

It not only honors the reading culture, contributes to the creation of a ‘learning society’, but also serves as an opportunity for people to improve their understanding of the rich national culture.