More than 30,000 international and domestic guests took part in the Hanoi Tourism Ao Dai Festival 2022, which helps to promote tourism, preserve, honor, and exploit the potential values of Ao Dai (traditional long dress).

A show of Ao dai around Hoan Kiem Lake pedestrian street. Photos: Hoai Nam/The Hanoi Times

Director of the Hanoi Department of Tourism Dang Huong Giang gave her announcement at the closing ceremony of the Hanoi Ao Dai Tourism Festival on December 4 in Hanoi. 

She added that the festival achieved great success by organizing eight vibrant and exciting activities, including the Ao Dai Tourism Music Festival, a Creative Ao Dai design contest for students, five exhibition spaces, miniatures, and 50 booths introducing products of Ao dai artisan and designers, travel businesses, hotels, and aviation firms.

Nearly 1,000 people got involved in the vibrant co-show and parade of Ao Dai organized by the Hanoi Women's Union. Moreover, the street Ao Dai co-show of 300 businesswomen and 200 children attracted many people, according to the Director.

“Thanks to the Ao Dai, the festival conveyed the message of Hanoi as a safety-friendly-quality-attractive symbolism," Giang said.

Hanoi will continue to host the Ao Dai Tourism Festival in the coming times. Hence, she stressed that it contributes to making Ao Dai become the tourism ambassador of Hanoi and the whole country.

Ao dai show in the space of the Ly Thai To monument.

Within the framework of the closing ceremony, the Hanoi Department of Tourism also organized an award ceremony of two contests, namely “Designing Hanoi tourism gifts 2022" and “Beautiful photos of Hanoi tourism 2022.”

After five months of implementing two contests, as of September 30, the hosts received 1,414 products and works of 147 authors from eight localities, including Hanoi, Hung Yen, Thanh Hoa, Bac Giang, Thai Binh, Danang, Thua Thien-Hue, and Quang Binh. Among them, 22 authors with 26 works won prizes of the two contests.

Businesses participating in the Festival are honored at the event's closing ceremony.