The cooperation agreement to bring the global hotel management brand Oakwood to the northeastern province of Quang Ninh was signed by The Ascott Limited and Sun Group on January 10.

Representatives of The Ascott Limited and Sun Group officially seal the management agreement. Photo: Linh Bui

Accordingly, Premier Village Ha Long Bay Resort will be rebranded as Oakwood Ha Long.

Speaking at the management agreement signing ceremony, Serena Lim, chief growth officer of The Ascott Limited, said the Oakwood brand had been established in the local market since 2016, and with evolving guest preferences, the brand will be refreshed later this month to align with the rekindled appetite for travel.

“Taking the Oakwood brand across a growing width of asset classes, the new Oakwood Ha Long will be the first property under the brand to feature an all-villa inventory,” she stated.

Known for its core value of 'Home + Beyond', Oakwood captures the essence of comfort and convenience, offering a warm retreat after a busy day. In line with this commitment to comfort, Oakwood Ha Long promises to deliver a better home experience, ensuring guest satisfaction through world-class service and the dependability of its dedicated staff.

Bird's eye view of Oakwood Halong Resort.

Set in the heart of Halong City, Oakwood Halong is a resort of 67 luxuriously designed villas nestled among the palm trees, just 100 metres from Bai Chay Beach. The resort is also close to recreational attractions such as the vibrant Sun World Complex, the bustling Halong Night Market and the cultural richness of Quang Ninh Museum, as well as convenient access to the UNESCO World Heritage Site of Halong Bay.

Headquartered in Singapore, Ascott has a presence in more than 220 cities in over 40 countries across Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. In Vietnam, the hospitality brand has a remarkable portfolio of nearly 9,000 rooms across 34 serviced apartments and hotels in key gateway provinces and cities.