Industrial Transformation ASIA-PACIFIC: platform for readiness in I4.0 adoption
The event enables regional companies to showcase their technologies that adapt to the transition of the fourth Industrial Revolution.
In the context of strong digitalization, businesses need to sustain the change across the fundamentals of business strategies, technology systems and organizational culture to address pain points in operations, sharpen competitive edge and drive bottom-line impact. 
Industrial Transformation ASIA-PACIFIC - a HANNOVER MESSE event - to take place in Singapore on October 22-24. Photo: SingEx
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Industrial Transformation ASIA-PACIFIC (ITAP) 2019 – a HANNOVER MESSE event held annually in Singapore will inspire attendees’ learning journey with a stepped approach to I4.0 implementation.
Accordingly, attendees will learn from industry giants who will be presenting dynamic innovations and sharing insights on valuable case studies that inspire practical engagement, forge a future-ready mindset and create actionable insights.
Designed as a personalized learning journey, Industrial Transformation serves as a community enabler that connects buyers to all aspects of their needs from learning and networking to sourcing, retrofitting and implementing.
The show floor provides an immersive experience ranging from a Learning Lab, a Collaboration Lab, a Robotics Experimental Zone, a Research & Technology Zone, Sandboxes and Conferences, Guided and Technical Tours. These curated content platforms located onsite as well as offsite provide interactions and discoveries that allow attendees to choose their relevant industry sectors and level of readiness in I4.0 adoption for effective engagement.
Organized by Singapore-based SingEx Exhibitions and international partner Deutsche Messe, ITAP brings with it the strength of HANNOVER MESSE’s reputation in industrial technology and the advantage of Germany’s expertise in advanced manufacturing.
HANNOVER MESSE – Home of Industrial Pioneers
HANNOVER MESSE is the world’s leading trade show for industrial technology. With the lead theme Industrial Transformation, it spotlights all of the latest trends in industry, including Industry 4.0, artificial intelligence, 5G and smart logistics. The display categories: Future Hub, Automation, Motion & Drives, Digital Ecosystems, Energy Solutions, Logistics, and Engineered Parts & Solutions. More than 80 conferences and forums round out the program.
Deutsche Messe AG
Dr. Jochen Köckler, Chairman of Managing Board, Deutsche Messe AG. Photo: Linh Pham
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As one of the world’s foremost organizers of capital goods trade fairs, Deutsche Messe (Hannover, Germany) stages a rich array of events at venues in Germany and around the globe.
With 2018 revenue of EUR310 million, Deutsche Messe ranks among Germany’s top five tradeshow producers. The company’s portfolio features such world-class events as (in alphabetical order): didacta (education), DOMOTEX (carpets and other floor coverings), HANNOVER MESSE (industrial technology), INTERSCHUTZ (fire prevention, disaster relief and safety & security), LABVOLUTION (lab technology) and LIGNA (woodworking and wood processing tools, equipment and machinery).
The company also regularly hosts a number of internationally renowned events by third parties, among which are AGRITECHNICA (agricultural machinery) and EuroTier (animal production), both of which are staged by the German Agricultural Society (DLG), EMO (machine tools; staged by the German Machine Tool Builders’ Association, VDW), EuroBLECH (sheet metal working; staged by MackBrooks) and IAA Commercial Vehicles (transport, logistics and mobility; staged by the German Association of the Automotive Industry, VDA).
Presenting in about 100 countries, Deutsche Messe’s portfolio also includes trade fairs in Australia, Canada, China, Indonesia, Italy, Mexico, Russia, Singapore, Thailand, Turkey and the USA. Among the sectors addressed at these overseas events are Automotive, ICT & Digital Business, Manufacturing & Processing Industries, Energy & Logistics and Metal Processing.
SingEx Group
Aloysius Arlando, Chief Executive Officer, SingEx Holdings. Photo: Linh Pham
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The SingEx Group comprises four closely-linked companies that collectively provide a comprehensive range of integrated solutions for venue management and consultancy, exhibition and conference concept development and organizing services; and international trade event related ventures.
The group’s subsidiaries namely SingEx Holdings which is wholly owned by Temasek Holdings, one of Singapore’s largest investment holding companies; SingEx Exhibitions, owns, develops and manages a series of new-to-market trade exhibitions and conferences in Singapore and key emerging markets; SingEx Venues specializes in the management of meetings, incentives, conventions and exhibitions (MICE) facilities and has been managing the Singapore EXPO Convention and Exhibition Centre since 1999, and its convention wing, MAX Atria, since 2012. The venues host more than 600 events and attract over six million visitors annually.
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