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Hanoi tourism rebounds in first half with 42% visitor growth
Phi Nhat 21:43, 2023/06/27
The city aims to generate VND77 trillion (US$3.26 billion) in tourism revenue this year, expecting to attract around 22 million visitors.

Tourist arrivals in Hanoi are expected to reach 12.33 million in the first six months of this year, up 42% from last year.

 Part of Hanoi. Photo: The Hanoi Times

Of the total visitors, international tourists accounted for 2.03 million, up seven times against the same period of last year.

The projected total tourism revenue is expected to reach VND44.88 trillion (US$1.9 billion), indicating a substantial 74.3% growth compared to the corresponding period in 2022. The average occupancy rate of hotel rooms surged by 31.1 percentage points to 61.1%, underscoring the significant rise in accommodation demand.

The Hanoi Department of Tourism attributed the strong recovery of tourism to the successful control of Covid-19 and the implementation of various solutions to restore the economy, especially the tourism industry.

These solutions include timely stimulation of tourism and the introduction of new tourism products, such as the expansion and promotion of pedestrian streets namely Hoan Kiem Walking Street in Hoan Kiem District; Trinh Cong Son Walking Street in Tay Ho District; Thien Quang Lake and Tran Nhan Tong Walking Streets in Hai Ba Trung District; Walking Street around the Old Quarter in Son Tay Town; and Dao Ngoc Walking Street in Ba Dinh District.

In its efforts to boost tourism, Hanoi is considering the approval of the Ocean Park pedestrian and night market in the Gia Lam District. Simultaneously, Hoan Kiem District is developing a promotion plan to introduce a Food Tour map, designed to guide visitors in exploring the diverse local cuisine.

With the moves, Hanoi is on its way to becoming a top tourist destination in the region.

This year, the city is expected to receive around 22 million visitors, up 17.6% on year. The projected tourism revenue is VND77 trillion (US$3.26 billion), representing an annual growth of 28.2%.

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