Hanoi plans to open about 30 showrooms to sell products developed under the national One Commune One Product (OCOP) program next year.
|A consumer is shopping at the latest OCOP showroom in Thanh Xuan District. Photo: congthuong.vn
This is a part of the Hanoi People’s Committee’s Plan No. 312 on developing OCOP showrooms associated with craft villages and rural tourism in Hanoi in 2023.
According to the plan, the city will collaborate with other provinces and cities to introduce Hanoi's products and send working groups to localities to exchange OCOP showroom management and operating experiences.
As of December, Hanoi has opened 85 showrooms to promote OCOP products associated with craft villages and rural tourism, according to the Hanoi Department of Industry and Trade.
In addition, the city will build five creative design centers by the end of 2023 to sell unique local products and promote handicraft villages associated with tourism in some districts and towns.
The centers will be located in Bat Trang (Gia Lam District), Duyen Thai (Thuong Tin District), Chuyen My (Phu Xuyen District), Phu Vinh (Chuong My District), and Duong Lam (Son Tay Town).
Currently, Hanoi is leading the country in OCOP products, with nearly 1,700 ranked products from 426 enterprises, cooperatives, and business households across the capital city.
This year, the city strives to have another 400 products certified with three stars or more.
According to the latest plan to implement the city’s OCOP program by 2025, Hanoi targets to complete the assessment and rating for at least 2,000 OCOP products.
Each district and town will build at least one center for creative design, introducing and selling OCOP products and promoting craft villages associated with tourism.
The city also targets 100% of shopping malls and supermarkets selling OCOP products and at least 50% of OCOP producers trading in modern sales channels such as supermarkets, convenience stores, and e-commerce platforms.
Hanoi will prioritize upgrading specialties and traditional craft villages and assisting in branding certified products to make the goal possible.
The program aims to bolster rural economic development toward sustainability.