Hanoi’s authority targets 50% of its population to shop online this year, according to Plan 04 on the city’s e-commerce development in 2022 that was issued by the municipal People's Committee.

Hanoi targets 50% of the population to shop online in 2022. Photo: Phi Nhat

The plan aims to deploy solutions to encourage local businesses and people to use e-commerce, as well as support manufacturers in expanding consumption markets for agricultural and consumer goods, handicrafts, and products certified as meeting the One Commune One Product (OCOP) program’s standards through cross-border e-commerce channels.

Hanoi targets business-to-consumer (B2C) e-commerce sales to account for 11% of the total retail sales of consumer goods and services in the city. Cashless payment in e-commerce is expected to reach 45%.

Hanoi also aims to remain 2nd nationwide or climb higher in the annual E-Commerce Index (EBI).

About 75% of total trading websites will integrate online ordering function as well as 45% of small and medium enterprises will provide e-commerce services, including through social networks and e-commerce platforms. Some 35% of businesses are encouraged to participate in e-commerce activities on mobile applications.

Regarding human resource development for e-commerce, the city set a target of training 2,000  businesses and household business owners, public servants, and students to be trained in e-commerce skills this year.

Hanoi also focuses on developing e-commerce infrastructures including electronic payments in public services, logistics and delivery services as well as applying new technologies which help connect logistics activities between the city and other provinces and cities across the country. 

The municipal Department of Industry and Trade is responsible for implementing the 2022 e-commerce development plan.