31st Sea Games - Vietnam 2021 Covid-19 Pandemic
Home / Economy / Trade - Service
Hanoi OCOP fair to improve brand recognition
Khanh Khanh 14:28, 2022/09/22
Different stakeholders joining the week-long exhibition are expected to strengthen linkages in the value chain and consumption of the One Commune One Product (OCOP) products.

The Hanoi OCOP Introduction Week, with 50 participating booths, is expected to offer various products to local consumers and help OCOP products easily distinguished.

 Local consumers at the fair. Photos: Lam Nguyen/ The Hanoi Times

Held at Melinh Plaza Trade Center, Ha Dong District, until September 25, participants including distribution units, trade centers, supermarkets, shops selling safe agricultural products, e-commerce platforms, and online salesmen have an opportunity to enhance trade connections and promote sales so that consumers from the city, the country and from abroad can recognize OCOP brands.

According to Permanent Deputy Chief of the Hanoi Office Coordination Office of the New Rural Construction Program Nguyen Van Chi, in the past time, the city has been very interested in directing departments and localities to organize the events connecting actors in the OCOP product trade. 

"The presence of OCOP's products is increasing in the market, making the goods highly appreciated by consumers in Hanoi and across the country thanks to quality, good design and packaging. In addition, a large number of products meeting food safety help make the OCOP brand more popular," he stressed.

Chi suggested that different stakeholders participating in the fair should maintain and improve quality, design, and packaging as well as strengthen linkages in the value chain to boost consumption.

 Delegates attend the opening ceremony of the event on September 21. 

The event is part of the city's programs on Investment, Trade, and Tourism Promotion Program and One Commune One Product (OCOP) promotion in 2022.

Earlier, the city also hosted festivals promoting OCOP and agricultural products associated with the Hanoi 2022 Tourism in Ba Vi, Chuong My and My Duc Districts to strengthen the trade linkage between the city and localities across the country in the consumption of agricultural products. 

TAG: OCOP Hanoi consumers agricultural products
Other news
14:35, 2022/35/27
Vietnam among fastest growing economies in East Asia – Pacific region: WB
The GDP growth would rebound to 7.2% in 2022 and moderate to 6.7% in 2023.
16:58, 2022/58/26
Trade ministry eyes Vietnam’s exports to end 2022 on a high note
A diversified network of free trade agreements (FTAs) that Vietnam is a part of serves as a significant boost for the country's exports.
10:50, 2022/50/26
[Infographic] Hanoi ranks second in Vietnam 2022 e-Business Index
Hanoi remained second in the Vietnam 2022 e-Business Index with a score of 85.9, up 30.2 compared to 2021, according to the Vietnam e-Commerce Association (VECOM).
18:21, 2022/21/23
US businesses eye digitalization, energy transition in Vietnam
They share the view that Vietnam remains among the most attractive market in Southeast Asia for those looking for stability and diversification of supply chains.
14:28, 2022/28/22
Hanoi OCOP fair to improve brand recognition
Different stakeholders joining the week-long exhibition are expected to strengthen linkages in the value chain and consumption of the One Commune One Product (OCOP) products.
13:47, 2022/47/21
Vietnam’s strong economic fundamentals drive favorable outlook: ADB
Vietnam’s economy recovered faster than expected in the first half of 2022 and continues to grow amid the challenging global environment.