An exhibition titled "100 Traditional Brand Identity Proposals for Hanoi" is underway at 93 Dinh Tien Hoang Exhibition House in Hoan Kiem District, Hanoi, and will run until June 4.

Organized by the Hanoi Department of Culture and Sports in cooperation with the Hanoi University of Industrial Fine Arts, the exhibition is expected to be a platform for students to showcase their creativity and ideas and a celebration of Hanoi's traditional and cultural heritage.

Branding proposals are on display at the event. Photos: The Hanoi University of Industrial Fine Arts

The 100 branding proposals were created by students at the Hanoi University of Industrial Fine Arts after conducting thorough research on traditional handicraft villages and products.  

The proposals mainly focus on Hanoi’s traditional handicrafts and products, such as Dao Thuc Village’s water puppet, Bat Trang Village’s pottery, Chuong Village’s conical hat, Chang Son fan, Dao Xa ethnic musical instruments, Ramé Ao dai (traditional dress), Pho Tu Lun (Tu Lun noodle soup with beef) in Au Trieu Street, and Pho Ganh.

Do Dinh Hong, Director of the Hanoi Department of Culture and Sports, said the exhibition aims to introduce and promote the traditional brand identity designs of industries and handicraft villages created by young fashion designers through innovative and fresh perspectives.

"To create these works, the students had to know and understand the traditional handicraft villages and products. The exhibition calls on the younger generations to continue developing Hanoi's traditional handicrafts and products," he said.

The exhibition results from the "Creative Hanoi" contest, co-hosted by the municipal Department of Culture and Sports and the Hanoi University of Industrial Fine Arts. It aims to fulfill Hanoi's commitment as a UNESCO Creative Cities Network member to create a network of young creative designers.

The “Creative Hanoi” competition provides an opportunity for students to explore, study and research Hanoi's traditional branding, handicraft villages, cultural heritage and history. They can use their acquired knowledge, ideas and creativity to develop innovative branding proposals and products for the city. The competition also encourages young people and students to learn from each other and network with organizations and individuals in the design industry.

In addition to the exhibition, the Hanoi University of Industrial Fine Arts also offers the chance for visitors to have their portraits drawn on May 27-28 and June 3-4.

Below are some photos related to the exhibition:

Hoan Kiem District's authorities attend the opening ceremony of the exhibition.

Lecturers and outstanding students honored for their excellent exam results and other delegates are present at the event.

The exhibition is a magnet for many visitors.