The Hanoi Agriculture Fair 2024 kicked off on September 26 at AEON MALL Ha Dong, Hanoi.

Hanoi hosted a week-long exhibition of OCOP agricultural products in Ha Dong District last year. Photo: Thoi Nguyen/The Hanoi Times

Organized by the Hanoi Promotion Agency (HPA) in collaboration with AEON MALL Vietnam, the four-day fair features 70 booths showcasing organic and natural products from around 90 enterprises and One Commune One Product (OCOP) entities across 28 cities and provinces.

Over 1,500 agricultural and processed food products are on display, including tea, noodles, mushrooms, dried bamboo shoots, rice, fresh fruits, and various types of cakes.

Bui Duy Quang, HPA’s Deputy Director, highlighted the fair's goal of achieving US$1 billion in Vietnamese exports through AEON's network by 2025. 

“This event serves as a vital platform for businesses to promote their brands, connect for trade, and explore export opportunities through AEON's distribution channels in Vietnam and globally,” he underlined.

He added participating OCOP products are certified with three to five stars, ensuring quality and clear sourcing with proper packaging and labeling. 

During the fair, HPA will collaborate with AEON's procurement team to identify potential partners for future supply opportunities.

Additionally, the fair will feature some activities such as product demonstrations, business networking workshops, and educational sessions on nutrition and organic products. 

The fair is the third one which is held by the two sides in 2024.

Since 2016, HPA and AEON have facilitated various trade promotion activities to support Vietnamese businesses in exporting to Japan, enhancing their competitiveness and product quality.