Thieu lychee under the One Commune One Product Program (OCOP) in the northern province of Hai Duong will be sold on Vietnam’s leading e-commerce sites from May 18.

This is the first time Hai Duong farmers to sell their lychee online via Alibaba.com, Voso.vn, Sendo.vn and Lazada.vn.

Vietnamese lychee are sold on Alibaba.com. Screenshot: Phi Nhat

Traceability is a mandatory requirement for agricultural products to be sold on the e-commerce platform, said Nguyen Thi Minh Thuy, Director of the VTPA’s Information Technology Application Center. 

To bring products to e-commerce, the Hai Duong Department of Agriculture and Rural Development in coordination with the Vietnam Trade Promotion Agency (VTPA) has recently organized a training program on traceability and promotion activities on the e-commerce platforms. 

The training course draw 100 participants who are manufacturers of OCOP-labeled products and members of the Agricultural Service Cooperative. Through the course, they will be taught on techniques to improve the product quality and boost sale via e-commerce.

It's reported that Hai Duong's agricultural products are plentiful but the farmers are still struggling to sell because they depend on traditional channels, which are unstable. 

Hai Duong lychee brand has recently conquered many tough markets such as the US, Australia, EU, Japan, and Singapore.

Hai Duong has been growing lychee in more than 9,000ha with an estimated production of 55,000 tons per year. Around 40% of the province’s litchi output is sold in the domestic market, and 5% for export.

Despite the Covid-19 pandemic, the province had a successful litchi crop with an estimated volume of 43,000 tons in 2020. The total value reached a record of over VND1.1 trillion (US$47.5 million), up nearly 50% against 2019.