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Da Nang retail market has high potential: JLL
Mai Nguyen 17:38, 2018/06/20
The potential of Da Nang’s retail market is enormous as it is slowly gaining a reputation as having a tech-savvy workforce.
This was announced by the latest report by from real estate consultant JLL, a leading firm that specializes in real estate and investment management.
 
Da Nang city.
A view of Da Nang city.
There are a number of notable projects in the planning and construction stages along the coastline, while several others remain in various pre-feasibility stages as the retail market in Da Nang continues to receive solid interest from local and foreign developers, according to JLL.
A highlight is the modern commercial center project VV Mall from the reputable Crowne Plaza and luxurious hotel brand JW Marriott.
Hosting APEC in November last year generally brought much focus to Vietnam’s stellar growth as one of Asia’s emerging economies and specifically to Da Nang, further promoting its MICE capabilities internationally.
Da Nang is the major economic hub of central Vietnam and is also one of the major resort destinations in the country. The city is surrounded by three UNESCO World Heritage sites within a 100-km radial and scenic beaches, including the famous My Khe Beach. It also attracted 819,377 international tourists in the first quarter of this year.
International airlift has grown substantially. The expanded airport - part of APEC preparations - now has a capacity of handling 6.5 million arrivals a year and is the third-largest in the country, after Noi Bai in Hanoi and Tan Son Nhat in Ho Chi Minh City.
Key opportunities for Da Nang will come from improved flight connectivity, evidenced by AirAsia Thailand beginning a Bangkok - Da Nang route in April 2017, and further growth in such flights to larger travel hubs with European connections are also welcomed.
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