Accordingly, the German Embassy in Vietnam will offer three prizes to the winners of the competition, including a first prize worth VND20 million (US$788) and a round-trip air ticket between Vietnam and Germany; a second prize worth VND10 million ($394); and a third prize valued at VND5 million ($197).

The Oktoberfest beer festival is one of the most joyful celebrations in Vietnam. Photo: Thuy Thuy

The logo will be used at events, print publications, souvenirs, websites, and social platforms to promote the diplomatic relations between Germany and Vietnam.

According to the German Embassy, ​​the main color of the logo should match the colors of the German and Vietnamese flags, the number 50 should be the prominent detail, and the content should be dedicated to cultural exchange, people-to-people diplomacy, and traditions.

"The logo should be unique and have a positive impact. At the same time, it should be highly recognizable, durable, and concise, with striking colors and shapes," the embassy's press release said.

The competition is open to professional or amateur designers, artists, design studios, organizations, groups, or individuals over the age of 18.

Entries can be sent to email kultbot@gmail.com before August 15, 2024.

The contest is co-organized by the German Embassy in Vietnam, the Vietnamese Ministry of Culture, Sports and Tourism, and the Vietnamese Embassy in Berlin.

Oktoberfest in Vietnam offers a great chance for Vietnamese to better understand German culture

In 2025, Germany and Vietnam will celebrate the 14th anniversary of their strategic partnership and the 50th anniversary of their diplomatic relations.

According to Dr. Guido Hildner, Ambassador of Germany to Vietnam, the relations between the two countries have continuously developed and intensified over the years.

They cover a wide range of areas from politics to business and development to culture, education, and science. Germany and Vietnam share many common interests and complement each other. 

"Relations between countries are not only determined by governments but to a large extent by people. It is people who give the relationship its vitality, durability, and depth," he said.