Vietnamese businesses need to enhance their promotional activities to dump goods and control the domestic market in parallel with the city's "Vietnamese people prioritize using Vietnamese goods" campaign.

This is a key task set by the Hanoi Steering Committee for the campaign in 2021.

Hanoi will boost promotion of Vietnamese goods. Photo: Pham Hung

Difficulties challenging businesses

Lack of attention to the building and protection of brands and labels of products has been blamed for unattractive products. Meanwhile, the businesses' limited connection with consumers has caused their prestige and the position of Vietnamese goods in consumers' mind not as high as expected.

Local businesses are facing with fake and imitation goods, which have not been thoroughly solved, making many consumers lose their confidence.

In order to solve the difficulties and shortcomings, Mr. Nguyen Anh Tuan, Standing Vice President of the Vietnam Fatherland Front Committee of Hanoi (VFF), Deputy Head of the municipal Steering Committee for the "Vietnamese people prioritize using Vietnamese goods" campaign requested the member units to continue to innovate methods of communications to local businesses and consumers; organize Vietnamese sales programs to rural areas.

"Businesses have to strengthen trade promotion programs in order to introduce and sell products to foreign supermarkets in Vietnam, and build retail channels overseas in post-Covid-19," Mr. Tuan added.

Departments and branches of finance, industry and trade, and taxation need to promote the implementation of solutions to create a favorable environment for businesses, helping them recover and develop.

President of the Vietnam Fatherland Front Committee of Hanoi Nguyen Lan Huong said that, in order to support enterprises to bring Vietnamese goods to rural areas, the district-level authorities need to assist enterprises in terms of sales locations and promotion programs.

“They should promote the construction and development of infrastructure of commercial centers, supermarkets, change the model of management, and create favorable conditions for local businesses and shoppers,” Ms. Huong said.

Vietnamese brands are the priority 

Local consumers are shopping at Co.opmart Ha Dong. Photo: Le Nam

To implement the campaign, state management agencies will continue to recommend the city measures to help local businesses overcome difficulties, scaling out their development programs for key industrial products as well as supporting industries and developing brands of craft villages.

Local businesses will continue to proactively invest, change technology, save indirect costs to improve quality, diversify product models and enhance promotion activities.

According to the Hanoi Department of Industry and Trade, Vietnamese goods at supermarkets accounted for more than 90% of the goods on the occasion of the Lunar New Year.

Ms. Do Tue Tam, Deputy General Director of Hanoi Trade Corporation (Hapro), said that Vietnamese products account for a high percentage in the commodity structure of Hapro’s supermarket system.

More than 90% of goods displayed at the Co.opmart system are Vietnamese, according to Ms. Nguyen Thi Kim Dung, Managing Director of Co.opmart Ha Dong.