About US$9.7 million worth of goodies are up for grabs; starting from the Shopee 12.12 Birthday Sale till the end of the year. These include Flash Sales where shoppers can receive up to 90% off the best flexible rates at close to 20 participating properties in Southeast Asia.

The Somerset Grand Hanoi, one of the Ascott's properties.

Over 500,000 prizes including complimentary stays, up to 50% off discount vouchers, and membership tier upgrades for Ascott’s loyalty programme, Ascott Star Rewards (ASR) will also be given away.

In Vietnam, two pilot properties for this campaign are Somerset Grand Hanoi and Somerset Chancellor Court.

Ascott will be launching the campaign across Singapore, Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Ascott is the first international hospitality company to roll out a regional collaboration with the e-commerce platform.

Through livestreams on Shopee, viewers will get to engage with popular television and social media personalities and stand to win complimentary stays with Ascott. In Vietnam, shoppers can join the Ascott X Shopee Lucky Prize game to receive perks such as free stays, discount vouchers, and exclusive ASR membership tier upgrades.

“The collaboration between The Ascott Vietnam and Shopee marks the first time we approach the e-commerce market and shoppertainment to reach wider customer segments, and bring the Ascott experience to live to wherever our customers may be. This collaboration is a great campaign to boost our domestic revenue, besides current direct channels and conventional online travel booking sites.” said Ms. Lew Yen Ping, Regional General Manager of Vietnam, Cambodia, and Myanmar.

Meanwhile, Mr Ian Ho, Shopee’s Regional Managing Director shared: “With the ongoing travel restrictions, we trust that many consumers will appreciate having quick access to these attractive hospitality deals on Shopee.”